Dermablend's Camo Confessions

Remember Dermablend's previous campaign - 'Go beyond the cover'?

I really respect this brand - it's hard to compete and be authentic and have a clear brand personality. But I believe that Dermablend's campaigns are different - these are inspiring and empowering. This brand is in a slightly different market and they clearly show the use of corrective cosmetics for people with mild to severe skin conditions. This isn't about vanity; it's about freeing oneself from ridicule and living a normal life.

Interestingly, they also use YouTube stars to appeal to digital market and young consumers. What can I say? well done..

Pepsi Stunt in London

It's not just Coca Cola that can create amazing live events and stunts. Looks like Pepsi is joining them and can continue their rivalry on the same level.

Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop.
A stop on New Oxford Street was rigged with hidden digital technology that tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.

Absolutely stunning!

First Kiss video

Amateur filmmaker Tatia Pilieva has captured that most transient of human interactions on YouTube - the first kiss - in a touching video that reveals the wave of nerves and laughter it seems to bring us.

Interestingly, from the first sight it looks like a usual video made by someone. But actually, well done - it was a carefully thought through marketing stunt. That's how videos go viral once planned.
The video below, titled "First Kiss," features strangers—all wearing L.A. fashion label Wren's fall 2014 clothing collection—meeting for the first time and kissing on camera.

Anyway, it's a wonderful video with 68 million views to date.

Send Kids a Secret Message That Adults Can't See

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it." The metaphor embodied in the display is apt—the figurative differences in perception between abuser and abused here become literal.

One photo a day in the worst year of my life

I was watching a lot of social campaigns today, so found a lot of really good ones. All from 2013. This is another...astonishingly shockingly good. From Serbia!

If only all social campaigns were that impactful!

Confronted by the alarming statistics that domestic violence in Serbia took 11 lives in only the first two months of 2013, and with last year totalling in 29 deaths of women in a domestic environment, Saatchi & Saatchi Belgrade and Fund B92 have decided to take action, shake the public out of the lethargy and put this issue into the focus of Serbian society. 

The first phase of the campaign against domestic violence was launched on March 18 with a time-lapse viral video that shows a female victim of domestic violence calling for help. The video entitled "One photo a day in the worst year of my life" quickly spread via social networks and instantly received extensive media coverage. In less than a week, the video hit more than 3 million views on YouTube and caused unprecedented buzz, both locally and globally.

At the end of it it says "Help me, I don't know if I will survive until tomorrow." Though all injuries were created with stage makeup, the video shows how quickly violence can escalate in a relationship.

#PubLooShocker

The Department for Transport is using scare tactics to grab the attention of young men in a new anti-drink-driving ad. The campaign is the final one that Leo Burnett London will create for the DfT.

Surprisingly, it was made in the UK.

Because noone is perfect

Devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities.

Makes you think.

LG meteor prank

We're guessing that even in your most stressful job interview, you didn't see a giant meteor crash occur in the window behind your interviewer and — in the midst of answering banal questions about your work experience — feel compelled to leap from your chair and defensively hit the floor. This viral ad for LG's Ultra HDTV purports to show job seekers getting pranked into believing the world is ending right before their eyes. But what they are actually watching is a giant flatscreen. Sure, it was likely staged, as the company's elevator prank is widely believed to have been, but still, you have to admire the company's cleverness and commitment to a campaign, right?

"Worst Twerk Fail EVER - Girl Catches Fire" Prank

Obviously we have been all fooled, but it perfectly shows the power of YouTube and the viral content.

The video wasn’t sent to any news outlets, it wasn’t posted about on a popular YouTube channel, it wasn’t tweeted about from any of their accounts, it was simply posted to YouTube with a catchy title. And in less than a week it achieved about 10 million views.

Here's the video of how people been fooled (well done Jimmy Kimmel!)

Dove Real Beauty Sketches

According to Dove, only 4 percent of women around the world consider themselves beautiful, so the brand, inspired with the remaining 96 percent has made a new step in the journey of a Real Beauty campaign which definitely scratched the surface a bit more. With the help of an FBI-trained forensic artist Gil Zamora, Dove together with Ogilvy tried to change the way women perceive their beauty. In Sketches, a deeply moving video, seven women had to face the difference between the image they had about themselves and the way others see them. The depth and the brilliance of the video below unequivocally made my day. We certainly are more beautiful than we think.

 Dove is known as a brand that promotes natural beauty in women with various campaigns such as Thought Before Action.

Also in a world where brands are struggling to be unique and create a real value for consumers, Dove stands out with its' significant brand image. Well done :)

P.S.it was created by Ogilvy Brazil

What if wild animals ate fast food?

For more visit this Facebook page

Friday was the day of the TNT launch in the Netherlands and there is no better way to advertise than by drawing some dramatic attention. Piggy-backing off of the 42 million views success of “A Dramatic Surprise on a Quiet Square” (the multi award-winning video for TNT’s Flemish launch), Turner Broadcasting collaborated with Antwerp-based Duval Guillaume Modem yet again to create this fantastic sequel. Shot on December 17^th in Dordrecht, this video is definitely what fans expect…

Sticking to the slogan, “We know drama,” TNT has decided to take its original idea, throw it into a parallel setting and turn up the drama.  Previously it was a quiet square begging for action, but now (tuning in to the season) the background showcases a dark and dreary, winter day in desperate need of a life source.

Videos Autumn 2012

Some of the most amazing videos/ marketing activities I've seen during the last month or so. Enjoy!

Heineken: The real Master of intuition

"We’ve staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we’ve hidden cameras everywhere to give them the surprise of their lives." 

iPhone 5 parody videos

Three cool videos about iPhone 5!
So... enjoy!

September ads

Decided to post here some nice ads I've seen in the last couple of weeks.
Obviously tried to gather as much international creativity as possible - this time its the time of Norway, Denmark, Netherlands, Belgium, UK and Brazil!


Norway

PSY Gangnam Style: Viral Video

Couldnt just skip it!

‘Gangnam Style’ will easily be the biggest viral video of 2012, and this one video has more views (and an equal number of subscribers) than Lady Gaga’s entire YouTube channel combined. PSY is a largely unknown Korean rapper, who some how, has absolutely nailed the content play with a purposely uncool video designed to earn a very different type of attention, parhaps making him YouTube’s biggest star almost over night. Looks like this will be the #1 all time video on YouTube.

New Old Spice Video

If content is king, then there’s a new Clown Prince: The Old Spice man: In a new interactive video, staring the well-muscled advertising icon, you can play music with pectorals, abs and biceps in what the torrent of commenters is already calling a fairly amazing new level of shareable Internet fun.

You simply watch the pre-recorded demo (Flash only), hit the record button that shows up at its conclusion (lower left), use your keyboard to record your own version, then save and share it.


Just go here - http://vimeo.com/47875656

It's absolutely stunning! ;) Enjoy!

How to look your best the morning after

Absolutely amazing!

I was recently thinking about the fact that the click through rates on banners are so low, so why beauty/makeup companies do not consider sponsoring those ladies and people who create and upload videos on YouTube about 'how to...' or 'the make up tutorials'. I thought this is a good opportunity. maybe some companies do that, but I was not sure if they actually, but the idea is still nice.

And today I saw this!

YouTube makeup vlogger Lauren Luke teamed up with BBH London for this shocking PSA disguised as a 'make up tutorial' that helps you camouflage the bruises and injuries from abuse, for charity Refuge.

Luke, who produces videos under her Panacea81 handle, is one of YouTube's more prolific makeup artists, with almost 440,000 subscribers.

BBH: “Lauren’s relationship with her audience is paramount; every content decision and direction she makes is with her subscribers in mind. Her enthusiasm for the cause and participation in shocking her fans is, in short, the kind of unstinting bravery needed to tackle domestic violence as a subject.” 

Below there is the former video that was noticed in Cannes Lions 2012 - the first video with a makeup artist doing cause advertising.

BMW Bullet

BMW Canada has launched “Bullet”, an online commercial demonstrating the speed and strength of the BMW M5 by likening it to a bullet. The sedan is shown hurtling through the Bonneville Salt Flats in Utah. As the car collides with a glass apple, giant water balloons and a target wall the roar of the engine gives way to Beethoven’s Piano Concerto No.5. The world’s fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.

Unleash Your Fingers : Next Generation

Last year, Samsung France released a very cool advert for their new Samsung Galaxy entitled Unleash Your Fingers. With the premise that the larger screen of the Galaxy allowed users to have more room to use their fingers, the advert focused purely on the these oft-overlooked digits and produced a beautifully choreographed ‘finger dance’, or Finger Tutting as it’s known professionally.

Whilst this was novel enough, Samsung blended it with seamless and stunning digital effects to complete the marriage between the finger ballet and the digital tech with which they’d dance.

This year, Samsung France have decided against spoiling a winning combination and have returned with Unleash Your Fingers : Next Generation which is more of the same, but bigger and better. Take a look at the new and the old versions and compare!

And the video from last year.