One claim, that ‘gamification’ is the word of 2012. Other don’t even know what gamification is. I decided to a little bit of research about it and here are my results.
If you ever turned up to a specific pub at a specific time in order to redeem drink deals, then you are already active participant in the art of gamification.
Gamification is the process of introducing traditional game strategies into real-world situations to heighten a consumer’s propensity for participation. By adopting game mechanics, marketers are finding they can engage their consumers by playing to their inbuilt desire to achieve and be rewarded, in turn leading consumers to become more involved in the products they purchase.
The key to gamification is understanding what makes a game compelling in the first place – what drives people to engage in a game, what is satisfying?
Which would you rather – 90 minutes watching James Bond, or days and days of being him? To explore his world, to manipulate the story, to be in control?
So, are brand using this mechanism? Or yes, they do and here are a few examples of that.
