Olympic Games advertising

Just wanted to make the post will all the previous posts about Olympic Games advertising as well as update and post about the recent BBC, Coca Cola's (again) and adidas adverts as well as write about Muse's Olympic 'Survival' video clip.

So the first one was P&G famous advert for moms as well as less famous ad for dads.

One of the first posts I made was about the opportunities for sponsorship during the games, so you can read it and see the example of Subway campaign that u can actually also watch on YouTube now.
Then some other adverts from Omega, Panasonic as well as Eurostar can be found right here . Then some other news about Coca Cola's Olympic TV show as well as the ad from BA - this way. Nike 'Voices' ad was also posted as well as current Innocent twitter 'tweet for a seat' campaign.

There were also three other posts where I mentioned about Olympic Games, but the main topic of the post was not about it - social tv, mobile advertising and the post about the marketing associated with Queen's Diamond Jubilee.

Coca Cola encourages to support Team USA athletes

adidas: Ready to Run Experiential Campaign

Yeah, French are absolutely crazy! I've been recently fascinated by the two viral campaigns and now this... Niiice!

I love this experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes.

adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The concept begins with each teen that tries on a pair of Climacools anywhere in France, has their chance to be chosen to carry out a mission which involves racing across the city. The chosen teen gets kidnaped from within the store, taken into a van, given earphones and instructions before they are left to run their mission. They are filmed as they carry out their hour long operation. adidas involved key stars in the campaign such as athlete Teddy Riner’s (world judo champion) who gave the teens their instructions remotely. What a great way to create some hype around this running shoe!