Dermablend's Camo Confessions

Remember Dermablend's previous campaign - 'Go beyond the cover'?

I really respect this brand - it's hard to compete and be authentic and have a clear brand personality. But I believe that Dermablend's campaigns are different - these are inspiring and empowering. This brand is in a slightly different market and they clearly show the use of corrective cosmetics for people with mild to severe skin conditions. This isn't about vanity; it's about freeing oneself from ridicule and living a normal life.

Interestingly, they also use YouTube stars to appeal to digital market and young consumers. What can I say? well done..

NIVEA: Solar Powered iPhone Charger Print Ad

This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products… Whilst this is completely genius as a utility, I’m actually pretty confused as to how/why it relates to NIVEA’s sun protection products!?


Either way, it looks like NIVEA have spent a chunk of money making this, or it’s a very limited run! Full marks for doing something absolutely amazing in print. Created by the guys at Giovanni + Draftfcb.

Dove Real Beauty Sketches

According to Dove, only 4 percent of women around the world consider themselves beautiful, so the brand, inspired with the remaining 96 percent has made a new step in the journey of a Real Beauty campaign which definitely scratched the surface a bit more. With the help of an FBI-trained forensic artist Gil Zamora, Dove together with Ogilvy tried to change the way women perceive their beauty. In Sketches, a deeply moving video, seven women had to face the difference between the image they had about themselves and the way others see them. The depth and the brilliance of the video below unequivocally made my day. We certainly are more beautiful than we think.

 Dove is known as a brand that promotes natural beauty in women with various campaigns such as Thought Before Action.

Also in a world where brands are struggling to be unique and create a real value for consumers, Dove stands out with its' significant brand image. Well done :)

P.S.it was created by Ogilvy Brazil

Go Beyond the Cover

In this dramatic demonstration of the ability of makeup to transform a person’s appearance, the model in this video reveals a most unexpected secret under layers of professionally applied makeup. He is in fact heavily tattooed model and performer Rick Genest (aka Zombie Boy). The video is a viral ad for Dermablend makeup, whose lineup includes a “Leg and Body Tattoo Primer.” To see the day-long process of transforming Zombie Boy, see the making-of video.

An amazing, a bit scary campaign - and viral again!

Now look at the 'Behind the scenes' video.