Sony Mobile Communications has entered the second stage
of its ‘Made of Imagination’ campaign, promoting Xperia smartphones and
its entertainment features.
The campaign encompasses TV, print, digital, out-of-home and retail
was launched in the UK and expands to other markets over the coming
months.
It includes two dynamic and youth-oriented TV adverts. The first one
kicks off on September 7 demonstrating how users can transfer music
playing on an Xperia smartphone to a speaker with a single touch. The
second ad planned to air starting early October shows how simple the
process of capturing and sharing images on Xperia is. The ads feature a
soundtrack by British group, Crystal Fighters.
The campaign will also be supported on Twitter with the so called
Tweetsinger at hashtag #tweetsinger, which will turn people’s tweets
into songs starting September 10.
Sony Mobile was also showcasing its new range of Xperia smartphones
with One-touch function, Xperia T and Xperia V at the consumer
technology trade show IFA in Berlin. The first Xperia series was launched in spring 2012.
You wake up late, with little time to prepare before going to work. You
have no idea what the weather is like outside, and don’t have the time
to look it up and coordinate your clothes accordingly. If rains comes
and you are not prepared, it could be a disaster. Sound familiar?
Well fear not, a recent update to the iPhone app Cloth
integrates local weather data into its wardrobe-organizing features.
Users snap self-portraits of their favorite looks, share the outfits on
social networks, and the app attaches a temperature stamp to the photo.
Then, on a day when they are feeling less creative, users can just search for what works based on the current conditions.
The app does not take any user information to respect user privacy,
particularly since many outfit self-portraits are taken in people’s
bedrooms. Pretty great for a free program, however the weather matching
feature costs a one-time $1 upgrade with obligatory photo filters
included.
Check out the new wave of practical, personal weather forecasting in this video of some of the app’s features below:
In Project Re: Brief, we’ve re-imagined Coca-Cola's classic 'Hilltop'
commercial for a modern audience, in the digital age. Fulfilling the
promise of the original ad, it allows users to connect with strangers by
sending a Coke around the globe to an unsuspecting recipient, making
the world feel just a little bit smaller.
The ad can be experienced on mobile phone apps in Google’s AdMob
network, across iOS and Android devices. Made possible through AdMob
rich media ads, coupled with custom-designed vending machines, viewers
can truly 'buy the world a Coke', with a few taps on their mobile
phones. A viewer can decide where to send a Coke by selecting one of
many machines located around the world, from New York City, to Cape
Town, to Buenos Aires. They can then add a custom text message to
personalise their Coke delivery.
Google Translate converts these messages on the fly, breaking down the
language barrier across countries. A dynamic video with Google Maps,
Street View, and composite motion graphics shows the Coke's journey from
the viewer's current location to the vending machine across the globe.
Users can wait for confirmation of their Coke’s delivery, or enter an
email address to be notified later. Once the Coke is delivered,
recipients are not only treated to the generosity of a stranger
thousands of miles away, but they can also say 'thanks' by sending a
message of their own back to the user. That message is delivered to the
user’s inbox where they can read the note and view a video clip of the
recipient’s surprised reaction upon getting a free Coke. A gallery
showcases some of our favourite shareable exchanges between people
around the world connecting over a can of Coke.
Today’s technology allows us to make good on a promise Coca-Cola made
over 40 years ago, and lets users 'Buy the World a Coke' from the palm
of their hand.
And now it's time for the Gold. I've guessed another Brazilian winner - The Fake Ad!
The Fake Ad
Brief Explanation
We placed in iPad magazines: an
apparently ordinary ad of a car. When the reader does the regular move
to 'turn' the page, the car follows and crashes. Then the concept is
revealed: 'Unexpected events happen without warning. Make a Bradesco car
insurance plan'.
Mobile is thought to be the ‘word of 2012’, however, I still
see so many good examples, of brands being present in digital - facebook,
twitter, social media, however, the number of good examples in mobile media is
lacking. Well, yes, we all have heard of the Angry Birds – but that’s a mobile
application that made a huge success and now you see angry birds’ presence
offline (merchandise). But the number of good mobile banners and other types of
adverts is still lacking. Well, maybe not, but they are not viral.
Mobile advertising/marketing topic is very interesting, and
I am surprised I never posted here anything about it. Well, it might be because
I have done my research earlier, and in January 2012 I wrote a 3,000 essay
about mobile advertising and its’ challenges and opportunities. But today I
would like to post here some stats, interesting facts and examples.
Let’s start with ‘simple’ ‘basic’ things – websites.
Only 20% of brands have a mobile site, which means they are likely to
see huge bounces rates, diminished time on page and are unlikely to sell
anything via mobile.
‘Angry Birds is the first waste of 75 millions people's time that can be accurately quantified. Every day, users spend 200 million minutes -- 16 years every hour -- playing the mobile game.’
The first time I have heard about Angry Birds, was on my first day when I purchased smartphone and looked at the market for new applications and games. Right now I hear about Angry Birds everywhere!
A bit of a history
Angry Birds is a Finnishstrategypuzzlemobile game developed by Finnishcomputer game developerRovio Mobile. First they had to save a company in crisis: at the beginning of 2009, Rovio was close to bankruptcy. Then they had to create the perfect game, do every other little thing exactly right, and keep on doing it. There had been developed 51 titles before Angry Birds.
The development of Angry Birds was started in March 2009. After the successful creation of the development team of Rovio, they released the game in December 2009 and the next is history. Angry Birds became the number one game app in Finland. It took US and UK by storm where Apple’s participation was the key to make it all happen.
How characters were developed
When the concept of Angry Birds was developed, the staff realized the birds needed an enemy.At the time, the "swine flu" epidemic was in the news, so the staff made the birds' enemies pigs.
And now
Angry Birds has been praised for its successful combination of addictive gameplay, comical style, and low price. Its popularity led to versions of Angry Birds being created for personal computers and gaming consoles, a market for merchandise featuring its characters and even long-term plans for a feature film or television series. With a combined 500 million downloads across all platforms and including both regular and special editions, the game has been called "one of the most mainstream games out right now", "one of the great runaway hits of 2010", and "the largest mobile app success the world has seen so far".
It is funny how much people can get fanatic about something. It is like Harry Potter concept – it is now branded everywhere, hopefully it will not be as annoying. Will Angry Birds one day become like Disney 2.0? Or people will forget about then in 5 years? There is no answer to that. But looking at the recent ‘NASA announcement’ – Angry Birds are getting only more and more popular.
