Made for the Russian market, the campaign - aptly named ‘Play Russian’ –
portrays the harsh Russian winter and celebrates the athletes that are
out moving despite the temperature in a bid to inspire movement in the
streets of Moscow and around the country, building momentum around a
Winter of Sport.
Throughout December and January a series of events centred on running,
football, snowboarding and ice hockey will take place to enable young
Russians to #playrussian. Supporting digital activity will see users
capturing and sharing their sporting moments using the #playrussian
hashtag.
So far they've got a website that hosts all videos and photos of training in the open air that have been posted in social networks with a hashtag #playrussian
This new video, featuring Nike Skateboarding pro Omar Salazar skating
and living unfiltered as he does on the daily, was made in honor of a
special collaboration between Nike Skateboarding and Levi's.
Also visit the website.
Nike has created a new video called ‘Voices,’ which
celebrates women in sport and the 40th anniversary of Title IX—the
famous U.S. legislation that let female athletes make their dreams about
sport achievements come true.
In the film, four outstanding female athletes from three generations tell
their stories saying they have always been playing by their own rules.
These women are: Joan Benoit Samuelson, a legendary distance runner and first women’s marathon gold medalist in Los Angeles in 1984; Lisa Leslie, a four-time gold medalist and WNBA pioneer; Marlen Esparza, a USA Boxing’s 6-time national champion and member of the USA Women’s Boxing team; and Diana Taurasi, a two-time gold medalist, guard for Phoenix Mercury and former WNBA MVP.
So the Grand Prix goes to... actually 2 of them :)
Nike + Fuelband
Two years ago, Nike came to us with an idea: a device that tracks your
daily activity and a common, universal metric called Fuel for every
active body out there. They asked us to design the entire user
experience.
We ensured ease of use: set your goal, and get from red to green. If you
meet your goal, animations celebrate your performance. Hit a streak and
Fuelie shows up to cheer you on. Data visualisations show where you
were most active daily, weekly, monthly, and beyond. We created
Bluetooth synch technology so when you finish your day, your Fuel is
wireless synced to the platform.
NikeFuel levels the playing field, and fits into your life. #Counts
and...
Curators of Sweden
CHALLENGE:
Position Sweden as a progressive country. Develop an idea powerful
enough to spread organically and globally.
IDEA:
Sweden became the first country in the world to let go of an official
communication channel and hand it over to its citizens. Ordinary Swedes
are @sweden one week at a time. Tweet by tweet, the image of Sweden is
built: dynamic, innovative and deeply human.
RESULTS:
26,000 followers from 120 countries in six weeks. Real interaction,
thousands of conversations. Inspiring 21 countries and cities to do the
same. Featured in all major media globally for a PR value above
$19,800,000.
and now time for the Gold winners! Japan, Sweden, USA, Canada, Netherlands, Denmark and Germany. Shame England is not among the grand prix or gold winners :(
What is the power of football combined with the social media?
The 2012 UEFA Champions League final between Chelsea and Bayern Munich
at the weekend racked up more than 7.5m social interactions including
2.5 million Facebook likes. For more information and better insight look at this post with an infographic.
And finally yesterday was the first day of Euro 2012!
Nike was the first one to create a commercial, but obviously it does not stop there. Let's have a look at the other examples - Adidas, Orange, McDonalds, Kopparberg and Nike Football!
Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix
at Cannes for Wieden + Kennedy Amsterdam. (It didn't work out so well
for the players in the spot, though, many of whom failed notably at the
tournament—fueling fears of a "Write the Future" curse.)
Now, Wieden + Kennedy London takes over for Amsterdam with a sequel of
sorts called "My Time Is Now," which is, in its own way, just as epic as
the original.
Nike simply can't do a mediocre soccer commercial. Here, it's made
another instant classic. Let's just hope it doesn't put a hex on the
players this time.
Created by Wieden + Kennedy and directed by Ringan Ledwidge, the new spot for the Nike Free Run+ 3 finds a bicoastal couple attempting to deliver on the promise of running across the country for each other. Rather than simply listen to The Proclaimers’ "I Would Walk 500 Miles" along the way, the two lovers serenade each other during their run with a song written by the W+K creative team and downloadable by using the Shazam app.
The spot was shot in five states over 11 days. The campaign will also include a social media element that will challenge runners to do their thing while singing from a special “Nike Free Running Karaoke” mix. See the ad in full below (watch for cameos from Rosie Huntington-Whiteley and skateboarder Theotis Beasley) and watch for an online Nike+ challenge coming soon.
Also check the previous Nike's ad campaign for Nike Running.
Soccer superstar Cristiano Ronaldo and tennis champ Rafael Nadal smile at a monitor during a shoot for their latest Nike commercial for the Mercurial Vapor VIII shoes.
The sports studs battled it out on a tennis court, playing their respective sports against each other. Check out some of the awesome moves that Cristiano did!
It is an interesting way to attract attention of the right target audience. I am in love with tennis, so obviously if something like this is released I will check it and actually yes, I will be attracted to such products, especially if famous sport stars like these advertise them! It works really well, attracts attention, makes the video viral within days and makes a good promotion to a new product!
It is not the first Nike's attempt in creating such videos.
Argentina is rich in natural resources, has an export-oriented agricultural sector, and a diversified industrial base. Most relevantly, Argentina is known for its highly literate and educated population. However, over the last ten years, the country has suffered from economic problems that (particularly in the year 2000) lead investors to become sceptical of the government's ability to pay debts and maintain its goal of keeping the peso on par with the U.S. dollar. The economic situation worsened in 2001, causing massive bank withdrawals reminiscent of the Great Depression. Unfortunately, this promoted even further decline in consumer and investor confidence. In January of 2002, the peso's peg to the dollar was lifted and the currency was floated by the Argentine government. The exchange rate plunged, but by mid-year, the economy had finally stabilized. From that point on, growth has been steady, supported by a revival in domestic demand, solid exports, and favourable external conditions.
Currently Argentina is considered an emerging market by the FTSE Global Equity Index, and is one of the G-20 major economies.
