Made for the Russian market, the campaign - aptly named ‘Play Russian’ –
portrays the harsh Russian winter and celebrates the athletes that are
out moving despite the temperature in a bid to inspire movement in the
streets of Moscow and around the country, building momentum around a
Winter of Sport.
Throughout December and January a series of events centred on running,
football, snowboarding and ice hockey will take place to enable young
Russians to #playrussian. Supporting digital activity will see users
capturing and sharing their sporting moments using the #playrussian
hashtag.
So far they've got a website that hosts all videos and photos of training in the open air that have been posted in social networks with a hashtag #playrussian
Just wanted to make the post will all the previous posts about Olympic Games advertising as well as update and post about the recent BBC, Coca Cola's (again) and adidas adverts as well as write about Muse's Olympic 'Survival' video clip.
One of the first posts I made was about the opportunities for sponsorship during the games, so you can read it and see the example of Subway campaign that u can actually also watch on YouTube now.
Then some other adverts from Omega, Panasonic as well as Eurostar can be found right here . Then some other news about Coca Cola's Olympic TV show as well as the ad from BA - this way. Nike 'Voices' ad was also posted as well as current Innocent twitter 'tweet for a seat' campaign.
There were also three other posts where I mentioned about Olympic Games, but the main topic of the post was not about it - social tv, mobile advertising and the post about the marketing associated with Queen's Diamond Jubilee.
This new video, featuring Nike Skateboarding pro Omar Salazar skating
and living unfiltered as he does on the daily, was made in honor of a
special collaboration between Nike Skateboarding and Levi's.
Also visit the website.
Nike has created a new video called ‘Voices,’ which
celebrates women in sport and the 40th anniversary of Title IX—the
famous U.S. legislation that let female athletes make their dreams about
sport achievements come true.
In the film, four outstanding female athletes from three generations tell
their stories saying they have always been playing by their own rules.
These women are: Joan Benoit Samuelson, a legendary distance runner and first women’s marathon gold medalist in Los Angeles in 1984; Lisa Leslie, a four-time gold medalist and WNBA pioneer; Marlen Esparza, a USA Boxing’s 6-time national champion and member of the USA Women’s Boxing team; and Diana Taurasi, a two-time gold medalist, guard for Phoenix Mercury and former WNBA MVP.
EasyJet is looking to capitalise on England’s disappointing exit from
Euro 2012 with a campaign offering cheap flights to Europe in a bid to
cheer up football fans.
The campaign, created by VCCP, pictures a devastated England fan with his head in his hands. It states: “Tears dry faster in the sun. Make England’s exit easier to deal with.”
The tactical press ad is part of easyJet’s ongoing “Where are you going?” campaign. It is offering flights to Majorca, Malaga and Alicante for £50.99.
The press campaign is running in today’s (25 June) papers. England
crashed out of the European football tournament last night (24 June).
Absolutely amazing! Its really nice how brands can easily take over new trends and news. Well done!
Yeah, French are absolutely crazy! I've been recently fascinated by the twoviral campaigns and now this... Niiice!
I love this experiential piece from adidas France. With the insight
that the younger audience hated running they needed a new way to create
hype for the re launch of the Climacools – pure running shoes.
adidas
wanted to give teens a reason to run so they launched this experiential
campaign “Ready to run.” The concept begins with each teen that tries
on a pair of Climacools anywhere in France, has their chance to be
chosen to carry out a mission which involves racing across the city. The
chosen teen gets kidnaped from within the store, taken into a van,
given earphones and instructions before they are left to run their
mission. They are filmed as they carry out their hour long operation.
adidas involved key stars in the campaign such as athlete Teddy Riner’s
(world judo champion) who gave the teens their instructions remotely.
What a great way to create some hype around this running shoe!
What is the power of football combined with the social media?
The 2012 UEFA Champions League final between Chelsea and Bayern Munich
at the weekend racked up more than 7.5m social interactions including
2.5 million Facebook likes. For more information and better insight look at this post with an infographic.
And finally yesterday was the first day of Euro 2012!
Nike was the first one to create a commercial, but obviously it does not stop there. Let's have a look at the other examples - Adidas, Orange, McDonalds, Kopparberg and Nike Football!
David Beckham plays Beethoven’s “Ode to Joy” in this new video from Cheil USA for Samsung Galaxy.
As I have already said earlier some brand companies do like to use celebrities, especially athletes, to promote their brand and increase brand identity? Well... and now just consider for a second a brand of David Beckham. He appears in many different commercials, and obviously, most of the money he makes is already not from the football. But the brand of Beckham is getting tired and overused - he advertised Pepsi, Adidas, Burger King, Vodafone Japan, fashion, Gillette and now what - a 'brand ambassador' for technology ads as well? At some point there should be a moment to stop. Can you use any other athlete, please?
Oh and btw you can see some of the ads with David Beckham in this post below. Enjoy!
Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix
at Cannes for Wieden + Kennedy Amsterdam. (It didn't work out so well
for the players in the spot, though, many of whom failed notably at the
tournament—fueling fears of a "Write the Future" curse.)
Now, Wieden + Kennedy London takes over for Amsterdam with a sequel of
sorts called "My Time Is Now," which is, in its own way, just as epic as
the original.
Nike simply can't do a mediocre soccer commercial. Here, it's made
another instant classic. Let's just hope it doesn't put a hex on the
players this time.
UPDATE: You can have a look at the newest Olympic games adverts like Omega,Panasonic and Eurostar here, BA and Coke here as well as check out the tags to see more.
So we have seen Coca Cola's part of the ‘Move to the Beat’ campaign as well as a new fresh (even viral) ad for P&G and now it is time for some more news regarding Olympic sponsors as well as non sponsors and OOH advertising opportunities.
Non sponsors ramp up
‘Olympic’ drives
Several non-sponsors of London 2012 are stepping up efforts
to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing
blackout period (Non-sponsors have been put of advertising at all during that
12-week period).
Last week, sandwich chain Subway and delivery service FedEx
unveiled campaigns featuring athletes. Just a side note, they are not Olympic
games sponsors, but their competitors- McDonald’s and UPS are.
Subway’s campaign across TV, outdoor, digital and social,
which launched last Wednesday features pole-vaulter Holly Bleasdale and boxer
Anthony Ogogo (these athletes will compete at the Games for Team GB) discuss
their favourite subs and their personal goals. The slogan of the campaign is 'Train hard. Eat fresh'.
The head of marketing for Subway denied that the athletes
activity was ambush marketing, adding that it was a long-term programme and not
timed around the Olympics.
Let's see if there will be more ads from non-sponsors covering athletes or sports!
Soccer superstar Cristiano Ronaldo and tennis champ Rafael Nadal smile at a monitor during a shoot for their latest Nike commercial for the Mercurial Vapor VIII shoes.
The sports studs battled it out on a tennis court, playing their respective sports against each other. Check out some of the awesome moves that Cristiano did!
It is an interesting way to attract attention of the right target audience. I am in love with tennis, so obviously if something like this is released I will check it and actually yes, I will be attracted to such products, especially if famous sport stars like these advertise them! It works really well, attracts attention, makes the video viral within days and makes a good promotion to a new product!
It is not the first Nike's attempt in creating such videos.
