Cannes Cyber Lions 2012

So the Grand Prix goes to... actually 2 of them :)

Nike + Fuelband

Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

and...

Curators of Sweden

CHALLENGE: Position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally. IDEA: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human. RESULTS: 26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.

and now time for the Gold winners! Japan, Sweden, USA, Canada, Netherlands, Denmark and Germany. Shame England is not among the grand prix or gold winners :(

 USA

Small Business gets and official day

Cannes Mobile Lions 2012

After yesterday's post about mobile advertising it is a good time to show who won Mobile Lions at Cannes this year!

So...the Grand Prix goes to... Google and Coca-Cola!

Project Re: Brief

In Project Re: Brief, we’ve re-imagined Coca-Cola's classic 'Hilltop' commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices. Made possible through AdMob rich media ads, coupled with custom-designed vending machines, viewers can truly 'buy the world a Coke', with a few taps on their mobile phones. A viewer can decide where to send a Coke by selecting one of many machines located around the world, from New York City, to Cape Town, to Buenos Aires. They can then add a custom text message to personalise their Coke delivery. Google Translate converts these messages on the fly, breaking down the language barrier across countries. A dynamic video with Google Maps, Street View, and composite motion graphics shows the Coke's journey from the viewer's current location to the vending machine across the globe. Users can wait for confirmation of their Coke’s delivery, or enter an email address to be notified later. Once the Coke is delivered, recipients are not only treated to the generosity of a stranger thousands of miles away, but they can also say 'thanks' by sending a message of their own back to the user. That message is delivered to the user’s inbox where they can read the note and view a video clip of the recipient’s surprised reaction upon getting a free Coke. A gallery showcases some of our favourite shareable exchanges between people around the world connecting over a can of Coke. Today’s technology allows us to make good on a promise Coca-Cola made over 40 years ago, and lets users 'Buy the World a Coke' from the palm of their hand.

And now it's time for the Gold. I've guessed another Brazilian winner - The Fake Ad!

The Fake Ad

Brief Explanation We placed in iPad magazines: an apparently ordinary ad of a car. When the reader does the regular move to 'turn' the page, the car follows and crashes. Then the concept is revealed: 'Unexpected events happen without warning. Make a Bradesco car insurance plan'.

Invisible Mercedes

To promote the “most innovative drive technology” in homeland Germany, the guys from Mercedes took a bit different approach. They relied on the car’s “invisibility” to the environment, and translated the attribute to real life. They have driven an invisible Mercedes across Germany for one week. How they achieved the invisibility, you can see in the video below. And, if it is to judge by the passers’ by reactions, it was done pretty convincingly.

 I hope one day I can witness something similar on the street! Cause this is ssoooo cool! And also amazing innovation way of Mercedes promotion :) Well done!