November 2012 ads

Something that I have seen during the last month and found simply amazing :)

GoPro

Cats love chasing lasers. The GoPro gets you in the action. When you combine the two you get something like this.
In other words, a nice combination of knowledge that Internet users love cat videos and creating an ad out of this. Amazing!

Cannes Film Lions 2012

Grand Prix

Back to the Start

Back to the Start depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. The soundtrack of the short film is Coldplay's haunting classic 'The Scientist' as performed by country music legend Willie Nelson. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Golden Lions

 DIPS DESPERADO 

Andes Beer Camouflage

Andes are back again after teletransporter, friend recovery and now with a cheeky invention that prevents your last beer from falling into the wrong hands.  The previous stunts were strategically placed in bars – what’s interesting is that this time the experience extends to the home.

During the month of february people could claim their own beer camouflage via the brand facebook page.

The previous two amazing campaigns are covered further in this post. Enjoy!

Smart Car Argentina: Animated Twitter Ads

This might just be the most creative use of Twitter yet. Smart Argentina (you know the guys who build the tiny little cars?) have successfully created a very cool animated Twitter Ad built right into the brands stream… On first glance the ad is pretty simple, but as it gets going, you’ll follow the car through a tunnel, past trees, houses, buses, trucks and eventually into a car space just big enough for a Smart Car! You can check it out right here… Love it!

Just hold down “J” to animate!

Digital advertising and marketing in the Argentine way

Argentina is rich in natural resources, has an export-oriented agricultural sector, and a diversified industrial base. Most relevantly, Argentina is known for its highly literate and educated population. However, over the last ten years, the country has suffered from economic problems that (particularly in the year 2000) lead investors to become sceptical of the government's ability to pay debts and maintain its goal of keeping the peso on par with the U.S. dollar. The economic situation worsened in 2001, causing massive bank withdrawals reminiscent of the Great Depression. Unfortunately, this promoted even further decline in consumer and investor confidence. In January of 2002, the peso's peg to the dollar was lifted and the currency was floated by the Argentine government. The exchange rate plunged, but by mid-year, the economy had finally stabilized. From that point on, growth has been steady, supported by a revival in domestic demand, solid exports, and favourable external conditions.

Currently Argentina is considered an emerging market by the FTSE Global Equity Index, and is one of the G-20 major economies.

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