Interestingly, from the first sight it looks like a usual video made by someone. But actually, well done - it was a carefully thought through marketing stunt. That's how videos go viral once planned.
The video below, titled "First Kiss," features strangers—all wearing L.A. fashion label Wren's fall 2014 clothing collection—meeting for the first time and kissing on camera.
Anyway, it's a wonderful video with 68 million views to date.
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