Adobe 'Photoshop Live: Street Retouch Prank'

To promote Adobe Creative Day, the graphic-design software company (and Swedish agency Abby Norm) organized a clever-creepy stunt. It secretly photographed people at a bus stop, and then live-Photoshopped them into ads on the shelter's digital display.

Cannes Cyber Lions 2012

So the Grand Prix goes to... actually 2 of them :)

Nike + Fuelband

Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

and...

Curators of Sweden

CHALLENGE: Position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally. IDEA: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human. RESULTS: 26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.

and now time for the Gold winners! Japan, Sweden, USA, Canada, Netherlands, Denmark and Germany. Shame England is not among the grand prix or gold winners :(

 USA

Small Business gets and official day

'Happy Inside' IKEA

It is not like IKEA is my favourite brand. Nope, it is actually not.
But I just want to make it memorable here about 3 of my favourite IKEA's campaigns: tv commercial (2010), PR stunt (2011) and a facebook campaign (2009).

Firstly, it is the IKEA 2010 'Cats' commercial. I just love it!

"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," Feh Tarty, Mother's creative director, told The Guardian.

The advertising agency behind the commercial, London-based Mother, also released a "making-of" video, below, that has proven to be more popular than the commercial itself, garnering more than 2 million views on YouTube in just two weeks.

Volkswagen and its 'fun theory'

The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm in 2009 – it presents a series of clever ‘design interventions’ aimed at influencing behaviour through making things “fun to do” – taking the stairs instead of the escalator, recycling glass via a bottle bank and using a litter bin. The stairs are turned into a giant piano keyboard, with audio accompaniment; the bottle bank is turned into an arcade game, with sound effects and scores prominently displayed; and the litter bin has a “deep pit” effect created through sound effects played as items are dropped into it. It’s exciting to see that exploring design for behaviour change is being so enthusiastically pursued and explored, especially by ad agencies, since – if we’re honest – advertisers have long been the most successful at influencing human behaviour effectively (in the contexts intended).

Ideas, the winning idea and the implementation of the winning idea is shown further.