More and more brands are integrating digital with offline events. Have a look what's Marmite doing :)
Iconic British spread
Marmite has launched a
pre-Christmas campaign for its Gold version in London encompassing both
social media and DOOH channels to give its fans a munite of fame.
As a first stage, Marmite invited all its fans (and even foes) to
have some fun with its new app allowing to submit users’ photos which
then appear on a large digital screen of the famous Christmas lights on
Oxford Street.
In a second phase of Marmite’s photo fun, curious shoppers starting
November 26 can pop in at the roadside photo booth equipped at the
Selfridges’ bus stop, take pictures of themselves expressing love or
hate to the brand, and again, become famous for a moment, having their
photo appeared on the digital screen (of course, at night only).
The photo booth will be interactive for 12 days of the 4-week long ad
campaign, and when not active will display a humorous gallery of images
of all the fans or foes of Marmite that have been submitted via
Facebook.
To have your face on Oxford St decorations go here : https://www.facebook.com/Marmite/app_478792335486805
