When it comes to coffee, there are hundreds of different machines and
ways to brew at home, yet I still use a machine first introduced 80
years ago. I've seen this pot in real Italian houses, hence, I've purchased this myself as well as bought it as a gift to my coffee lovers friends.
It’s estimated that 9/10 of Italian households own this device and it’s
also very popular throughout the rest of Europe and Latin America. The
craftsmanship and design is simple, efficient and affordable. I’m
talking about the Bialetti Moka Express.
It’s likely that most of us were berated as children for “playing” with
our food, but what if the sculptures and paintings we made with broccoli
and spaghetti sauce hinted at our future career paths?
Food stylist Anna Keville Joyce
creates truly spectacular imagery by using everything from crushed-up
toast to slivered veggies, creating all manner of textures imaginable.
After seeing the pieces she crafted
with items that most of us have in our fridges and cupboards, it’s
going to be difficult to see groceries as anything other than potential
art supplies.
This art series that Anna created is in tribute to her pet bird: when
Budgie passed on, Anna turned to art therapy to deal with her grief. As
she works with food as a creative medium, it only made sense that she
worked with the materials she knows and loves, and the result is
astonishing. A flamingo crafted from crushed-up Fruit Loops cereal
stands tall among paper-thin radish and kiwi slices; the plate becomes a
canvas rather than just a serving implement.
It's not just Coca Cola that can create amazing live events and stunts. Looks like Pepsi is joining them and can continue their rivalry on the same level.
Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop.
A
stop on New Oxford Street was rigged with hidden digital technology
that tricks unsuspecting passengers into thinking they are steps away
from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.
Year on year Christmas ads are released earlier and earlier. I still feel like being in the beginning of November and some of the companies have already released their Christmas commercials. Weird. Last year they came out slightly later.
Well.. I honestly understand the fact that people are getting better with their planning and are already buying Christmas gifts (yep it's true), so it makes sense due to this fact to release ads earlier. But.. do we really want to see same commercials for 2 months? Are we nor gonna get tired of them pretty soon? Well, will see. But in the meantime, I've decided to post what has already been released last week.
Enjoy!
So the first one I've seen this year was - Aldi Honestly, this is the type of ads I do hate and I think Aldi could do MUCH better...
Long live spontaneity! You could say that this is one of the basic guiding principle of the Heineken brand which has introduced yet another innovative campaign called the “Departure Roulette”,
a game-show-style board that provides the ability to passengers of New
York’s JFK airport to change their primary destination to a random one.
By simply pushing a button on a display in the airport’s lobby, the
participants are engaged in a unique challenge-a journey into the
unknown.
The first lucky participant was Greg Vosits, a
doctoral student in educational psychology at the University of
Connecticut, who instead of traveling to Vienna ended up flying out to
Cyprus for two nights with paid accommodation and $2,000 to cover the
expenses. Sounds tempting, doesn’t it?
Belen Pamukoff, Brand Director emphasized that campaign underscores Heineken’s brand promise of delivering great adventures: “This
summer, in a variety of exciting ways, Heineken is proving the theory
that every man has a legendary traveler inside of him by dropping men
from all over the world into an environment unlike anything they’ve ever
seen.”
The game is a part of a new campaign called “Dropped” which was executed in collaboration with the agency Wieden+Kennedy New York.
The campaign focuses on four young men who were sent to remote
destinations to film their daily adventures. These episodes will
premiere on Heineken.com and YouTube on July 22nd. Heineken has recently also debuted a new TV commercial called “The Voyage”, a part of the brand’s campaign debut.
Evian is bringing back the dancing tots. "Baby & Me," a new film
from the brand, created by BETC Paris, starts with an adult catching his
reflection in a bus window and seeing a baby version of himself looking
back at him.
Babies, have of course, been the cornerstone of Evian creative since 1998, when the brand launched "Waterbabies." 2008's "Roller Babies," remains, according to Guinness, the most viewed ad video ever.
Besides the film, the campaign will include an outdoor campaign that
will bring the baby-and-adult mirrored-dancing concept to life on
digital posters. (Look for cameos by tennis champion Maria Sharapova and
the golfer Melissa Reid.) There will also be an app that allows you to
"babify" yourself thanks to facial recognition software.
Announced last Sepetmber, the Heineken Star bottle will make its debut in the U.S. through a new integrated campaign called “Arrive Big”, the first step in this campaigning being the premiere of the TV commercial “Déjà Vu” on the brand’s social media channels. Building upon the popular “Legends” campaign and Created by Wieden+Kennedy, New York (directed by Rupert Sanders),
the fast-action spot takes the viewers on an international journey
around the world with the protagonist, or “Man of the World” as Heineken
calls it, being inventive in any given situation.
The message of this video pitches around the idea of an international
hero which makes impressions all over the world, but as well as subtly
delivering that good old one: no matter where you go, Heineken still tastes the same.
Well, this is simply incredible. Galaxy Chocolate, a Mars Chocolate brand, teamed up with production company Framestore and ad agency AMV BBDO to recreate Audrey Hepburn and cast her in their newest commercial, entitled “Choose Silk Chauffeur.”
As wondrous as this ad may be, ethical questions are sure to arise. As The Independent mentions,
“who owns dead people?” The personal brands are obviously still
available for usage, but the public opinion can definitely sway one way
or the other. On the one hand, commercials such as these can be
described as tributes to great characters of our time, as long as they
are portrayed positively. Contrarily, viewers may also be inclined to
disagree with the employment of those who are no longer with us and
whose families suffer from such losses.
By now you know the strategy: Nearly $4 million is a lot of dough for a
30-second Super Bowl ad, so marketers taking the plunge are under more
pressure than ever to make it count. That now generally means releasing
the ad, and teasers, on the web early and unleashing huge PR and social
media campaigns to gather up as many impressions as possible before and
after the actual game.
Mercedes-Benz - Kate Upton teaser
Volkswagen - Sunny Side
With its The Force advert from two years ago regarded by many as one of
the best Super Bowl adverts of all time, Volkswagen is looking to hit
similar heights with its latest effort. The advert is made up of a
series of YouTube video meltdowns from a women weeping over cats in her
Eharmony video bio to a man having an Original Video Game Freak Out’ and
smashing his Xbox.
More and more brands are integrating digital with offline events. Have a look what's Marmite doing :)
Iconic British spread Marmite has launched a
pre-Christmas campaign for its Gold version in London encompassing both
social media and DOOH channels to give its fans a munite of fame.
As a first stage, Marmite invited all its fans (and even foes) to
have some fun with its new app allowing to submit users’ photos which
then appear on a large digital screen of the famous Christmas lights on
Oxford Street.
In a second phase of Marmite’s photo fun, curious shoppers starting
November 26 can pop in at the roadside photo booth equipped at the
Selfridges’ bus stop, take pictures of themselves expressing love or
hate to the brand, and again, become famous for a moment, having their
photo appeared on the digital screen (of course, at night only).
The photo booth will be interactive for 12 days of the 4-week long ad
campaign, and when not active will display a humorous gallery of images
of all the fans or foes of Marmite that have been submitted via
Facebook.
To have your face on Oxford St decorations go here : https://www.facebook.com/Marmite/app_478792335486805
The closer to the end of the 2012 year, the more creative Heineken’s brand communications become. Or in other words, another awesome idea from Heineken.
The brand in collaboration with Tribal DDB Amsterdam has launched a new social media campaign via Facebook app. This new 2-week challenge called “Meet the World in One City” is a part of an on-going global campaign “Open Your World” started back in 2010.
The point of this challenge is to let two Heineken guys Barnaby Slater
(32) and Mick Johan (32) (pictured above) from the UK and the
Netherlands, respectively, meet non-Netherlands nationals though an app www.heineken.com/meettheworld. The brand describes it as a “real-life social experiment to see if one can indeed meet the whole world in one city”
(as if meeting a person of some particular nationality might have
substituted the experience of visiting the country). Starting December
05, 2012 Barnaby and Mick have been racing through the streets of
Amsterdam to meet all 194 nationalities.
Or for more information you can go on Facebook. It's only 22 hours left! :)
Skittles is famous for their explicit and sensational ads, and a lot
attacks on that account, but it definitely didn’t decrease their sales. “Create the rainbow”
is a project where every one of us has a chance to create a Skittles
holiday commercial. It is a video-based website where you can choose
backgrounds, characters and a Skittles miracle. Then you again choose
between 25 dialogs and 10 actions, and after all of that you can
personalize your artwork with your name. This hi-tech project has a lot
of possibilities so you don’t have to worry that your masterpiece is
going to be the same as someone else’s.
Basically,it's really fun, you feel like you are actually contributing to the brand idea or smth similar. Shame, the best commercial competition is running only in the US.
But this is what I've done just now haha
HEINEKEN invites its consumers to submit their observations on the lives of today’s 60 -70 year-olds. The company has launched a new competition, “60+Generation,” through its creative hub, IdeasBrewery.com,
where it accepts themed submissions in all formats, from photos and
videos to written stories. The winning entries will become part of a 60+
documentary movie.
“We would like to understand how this generation lives, what their
preferences and inclinations are and if these have changed since hitting
this golden age. This will help us to serve their needs in the best
possible way,” says the company.
Entrants are invited to share
their observations in the habits, activities or interests uniquely
concerning the 60 -70 year-old people living around them. Unfortunately,
the challenge is not global—it’s open only to all residents of
Australia, Austria, Brazil, Canada (excl. Yukon & Quebec), China,
Czech Republic, Finland, Germany, India, Ireland, Israel, Italy, Japan,
Mexico, Poland, the Netherlands, Spain, the UK & the US (excl.
California).
The competition is running until the end of winter, through February 28,
2013, and during the submission period entrants can add as many works
as they want. The overall winner of the contest will walk away with
$5,000, $3,000 is allocated for the runner-up and $2,000 for the third
place. The names of the winners will be announced by the end of the
March. HEINEKEN also provides some useful tips to entrants, which will
help them develop their creative ideas into a perfect submission for the
challenge.
Ben & Jerry’s is thanking its Instagram followers around the world by turning some of their photos into ads that will appear in local media in the fans’ own neighborhoods.
The brand -- which currently has nearly 124,000 Instagram followers who “like” its photos nearly 5,000 times per day -- is encouraging them to submit photos that “best capture the euphoric feeling that comes with eating Ben & Jerry’s,” and tag them with #captureeuphoria.
Between November and January, Ben & Jerry’s will select about 20 of the photos, and its ad agency, Silver + Partners, will turn them into “thank-you” ads. Each ad will appear in media in the photographer-fan’s area (such as a local newspaper or magazine, a bus shelter or a billboard).
The program is running in a number of the 26 countries in which Ben & Jerry’s is sold.
In addition, all of the tagged photos will appear in a photo gallery on the “Capture Euphoria” promotion’s site.
Some of the most amazing videos/ marketing activities I've seen during the last month or so. Enjoy!
Heineken: The real Master of intuition
"We’ve staged a special broadcast of the UEFA Champions League final
match in a pub in Milan. Two legends of Italian football, Billy
Costacurta and José Altafini, are in the pub giving live commentary.
They don’t know we’ve hidden cameras everywhere to give them the
surprise of their lives."
The famous whiskey brand Johnnie Walker has launcheda new application on its official Facebook page
that changes the cover image every time the page is refreshed – a
world’s first feature that keeps the spirit of the legendary motto “Keep Walking”
alive through the use of social media. The constantly-changing covers
feature four Instagram-based photos taken by three of world’s foremost
Instagrammers, which the brand has commissioned to take over the Johnnie
Walker instagram feed over the course of next four weeks. Staying true
to its philosophy, the brand will take the Instagrammers on a four
different inspirational brand related journeys, shedding more light into
the world of Johnnie Walker.
The three lucky Instagrammers are Chris Ozer (@chrisozer), Phil Gonzalez (@philgonzalez) and Athipan Wongsuebyut (@awnoom),
each one of them having a special assignment from taking photos of the
Johnnie Walker distillery to being given an exclusive access to the
world of F1 through the brand’s sponsorship of the Vodafone McLaren
Mercedes team.
