NIVEA: Solar Powered iPhone Charger Print Ad

This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products… Whilst this is completely genius as a utility, I’m actually pretty confused as to how/why it relates to NIVEA’s sun protection products!?


Either way, it looks like NIVEA have spent a chunk of money making this, or it’s a very limited run! Full marks for doing something absolutely amazing in print. Created by the guys at Giovanni + Draftfcb.

Dove Real Beauty Sketches

According to Dove, only 4 percent of women around the world consider themselves beautiful, so the brand, inspired with the remaining 96 percent has made a new step in the journey of a Real Beauty campaign which definitely scratched the surface a bit more. With the help of an FBI-trained forensic artist Gil Zamora, Dove together with Ogilvy tried to change the way women perceive their beauty. In Sketches, a deeply moving video, seven women had to face the difference between the image they had about themselves and the way others see them. The depth and the brilliance of the video below unequivocally made my day. We certainly are more beautiful than we think.

 Dove is known as a brand that promotes natural beauty in women with various campaigns such as Thought Before Action.

Also in a world where brands are struggling to be unique and create a real value for consumers, Dove stands out with its' significant brand image. Well done :)

P.S.it was created by Ogilvy Brazil

September ads

Decided to post here some nice ads I've seen in the last couple of weeks.
Obviously tried to gather as much international creativity as possible - this time its the time of Norway, Denmark, Netherlands, Belgium, UK and Brazil!


Norway

Cannes Mobile Lions 2012

After yesterday's post about mobile advertising it is a good time to show who won Mobile Lions at Cannes this year!

So...the Grand Prix goes to... Google and Coca-Cola!

Project Re: Brief

In Project Re: Brief, we’ve re-imagined Coca-Cola's classic 'Hilltop' commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices. Made possible through AdMob rich media ads, coupled with custom-designed vending machines, viewers can truly 'buy the world a Coke', with a few taps on their mobile phones. A viewer can decide where to send a Coke by selecting one of many machines located around the world, from New York City, to Cape Town, to Buenos Aires. They can then add a custom text message to personalise their Coke delivery. Google Translate converts these messages on the fly, breaking down the language barrier across countries. A dynamic video with Google Maps, Street View, and composite motion graphics shows the Coke's journey from the viewer's current location to the vending machine across the globe. Users can wait for confirmation of their Coke’s delivery, or enter an email address to be notified later. Once the Coke is delivered, recipients are not only treated to the generosity of a stranger thousands of miles away, but they can also say 'thanks' by sending a message of their own back to the user. That message is delivered to the user’s inbox where they can read the note and view a video clip of the recipient’s surprised reaction upon getting a free Coke. A gallery showcases some of our favourite shareable exchanges between people around the world connecting over a can of Coke. Today’s technology allows us to make good on a promise Coca-Cola made over 40 years ago, and lets users 'Buy the World a Coke' from the palm of their hand.

And now it's time for the Gold. I've guessed another Brazilian winner - The Fake Ad!

The Fake Ad

Brief Explanation We placed in iPad magazines: an apparently ordinary ad of a car. When the reader does the regular move to 'turn' the page, the car follows and crashes. Then the concept is revealed: 'Unexpected events happen without warning. Make a Bradesco car insurance plan'.

Cannes Promo and Activation Lions 2012

Some may already have noticed, that I try to post here creative ideas from different countries. So far I have covered Argentina, Australia, Belgium,  Brazil, China, France, Italy, Japan, Lithuania, Netherlands, Sweden.

Cannes Lions is always interesting to follow. Let's take an example of promo and activation Lions winners.

The Gran Prix got USA - American Express - Small business gets an official day (lets have a look at it first)

But the attention I would like to focus on is on the Gold winners, because among them u can see Brazil, Belgium, Italy, Australia, Netherlands (where the focus of this post will be) as well as Tunisia, South Korea, Germany and New Zealand. If you want to see the last 4 countries - go to the Cannes official website to see the examples.



So. Brazil.
Among the gold winners - Sprite Shower and Recipe Receipt campaigns. So interesting that I posted in this blog about the both campaigns :) But in this post I will remind you about them.

Sprite Shower

Brazil’s Advertising Renaissance

Obviously I am into countries and their advertising :) I just yesterday posted about advertising in Lithuania but now its time (again) for Brazil!
We’ve had the opportunity to cover many great campaigns and ideas flowing out of the industry powerhouse that is Brazil. I've posted many examples as well as essay-style posts that you can check via the tags.

Now apart from posting the only new campaigns, I decided to post some from the other years and finish with the most recent one. Enjoy!

The first scented banner
Fast forward 50 years later to Brazil and the world of KAIAK – a top selling men’s fragrance that is sold exclusively door-to-door.  The company wanted to let people know that the fragrance had changed but was obviously limited on how to get the word out with no retail presence.  The solution was a combination of pure genius, creativity and just plain fun.
In Brazil Internet cafe’s are visited by millions of consumers each day.  KAIAK secured a partnership with one of the country’s largest chains of Internet cafe’s and turned nearly 300 computers in to instant sampling machines in a very clever way.  The company created an online banner that was placed on the home page of each Internet cafe.  The banner said “Click this banner – it’s scented.”  When [you] click on the banner ad it slides to the right and as it does it appears to slide right out of the computer.  In actuality some cool hardware attached to the back of the computer dispenses a little scented sample card.
In addition to the strong word-of-mouth this campaign generated across the country, the banner ad did what it was designed to do – with more than 17% of people (43 times the natural average) clicking on the banner and and more than 10,000 samples distributed in one weekend.

Guitar Pee

Bradesco Seguros Insurance: Fake Ad

Nice one!

Hellmann's recipe receipt

Two other good ideas coming from Brazil!

Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise.  A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”.  What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.
Once Hellmann’s mayonaise was detected at checkout, some smart technology analysed the other ingredients purchased and dynamically printed a ready to use recipe at the end of the receipt.

and...a challenge! or a really interesting way to promote/advertise a gum?!

Creative ideas from Brazil

So, again.... It's all about how awesome sometimes is Brazilian ideas! Just have a look at the recent examples:

Sprite
A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.

Meta Real: Virtual Fridge Lock

Digital advertising and marketing in the Argentine way

Argentina is rich in natural resources, has an export-oriented agricultural sector, and a diversified industrial base. Most relevantly, Argentina is known for its highly literate and educated population. However, over the last ten years, the country has suffered from economic problems that (particularly in the year 2000) lead investors to become sceptical of the government's ability to pay debts and maintain its goal of keeping the peso on par with the U.S. dollar. The economic situation worsened in 2001, causing massive bank withdrawals reminiscent of the Great Depression. Unfortunately, this promoted even further decline in consumer and investor confidence. In January of 2002, the peso's peg to the dollar was lifted and the currency was floated by the Argentine government. The exchange rate plunged, but by mid-year, the economy had finally stabilized. From that point on, growth has been steady, supported by a revival in domestic demand, solid exports, and favourable external conditions.

Currently Argentina is considered an emerging market by the FTSE Global Equity Index, and is one of the G-20 major economies.

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