Friday was the day of the TNT launch in the Netherlands and there is no better way to advertise than by drawing some dramatic attention. Piggy-backing off of the 42 million views success of “A Dramatic Surprise on a Quiet Square” (the multi award-winning video for TNT’s Flemish launch), Turner Broadcasting collaborated with Antwerp-based Duval Guillaume Modem yet again to create this fantastic sequel. Shot on December 17^th in Dordrecht, this video is definitely what fans expect…

Sticking to the slogan, “We know drama,” TNT has decided to take its original idea, throw it into a parallel setting and turn up the drama.  Previously it was a quiet square begging for action, but now (tuning in to the season) the background showcases a dark and dreary, winter day in desperate need of a life source.

September ads

Decided to post here some nice ads I've seen in the last couple of weeks.
Obviously tried to gather as much international creativity as possible - this time its the time of Norway, Denmark, Netherlands, Belgium, UK and Brazil!


Norway

Cannes Cyber Lions 2012

So the Grand Prix goes to... actually 2 of them :)

Nike + Fuelband

Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

and...

Curators of Sweden

CHALLENGE: Position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally. IDEA: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human. RESULTS: 26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.

and now time for the Gold winners! Japan, Sweden, USA, Canada, Netherlands, Denmark and Germany. Shame England is not among the grand prix or gold winners :(

 USA

Small Business gets and official day

Cannes Promo and Activation Lions 2012

Some may already have noticed, that I try to post here creative ideas from different countries. So far I have covered Argentina, Australia, Belgium,  Brazil, China, France, Italy, Japan, Lithuania, Netherlands, Sweden.

Cannes Lions is always interesting to follow. Let's take an example of promo and activation Lions winners.

The Gran Prix got USA - American Express - Small business gets an official day (lets have a look at it first)

But the attention I would like to focus on is on the Gold winners, because among them u can see Brazil, Belgium, Italy, Australia, Netherlands (where the focus of this post will be) as well as Tunisia, South Korea, Germany and New Zealand. If you want to see the last 4 countries - go to the Cannes official website to see the examples.



So. Brazil.
Among the gold winners - Sprite Shower and Recipe Receipt campaigns. So interesting that I posted in this blog about the both campaigns :) But in this post I will remind you about them.

Sprite Shower

Dutch Celebrities Invite People across the Globe to Be Their Guests on KLM Flights

Another awesome work from KLM!

The airline company KLM Royal Dutch Airlines is promoting its services on the international market with a recently launched initiative under a friendly ‘Be My Guest’ tagline. The new campaign, developed by Tribal DDB and DDB Amsterdam, uses an undying trend, which has been used in recent marketing efforts by Burger King and adidas to name but a few—it features famous people from various industries. Since KLM is a Dutch company, the new promotional activity features six celebrities originating from the Netherlands—DJ Armin van Buuren, fashion supermodel Yfke Sturm, football legend Ruud Gullit, Hollywood actor Jeroen Krabbé, astronaut Wubbo Ockels, and designer Hella Jongerius, who can ‘be reached’ by the airline guests in the virtual chat.

KLM magic

This post described a Netherlands airline company and how it uses magic as a PR campaign and later, the interesting use of social media - foursquare campaign! Just want these two examples to store here, as in my opinion they are reaaally good :)

Some of you have no doubt seen this video already, but for those of you who haven't, here is magician Ramana showcasing the comfort of KLM's the premium economy product at Manchester airport T2.

and the other example....

Starbucks 'The Bank'

Starbucks Coffee have recently been opening special concept stores in various cities around the world. This week, their latest concept store known as “The Bank” is open from TODAY in Amsterdam.

 Considering its well-earned progressive reputation, Amsterdam might be the perfect spot for trying out new things. Starbucks The Bank will function as a testing centre for innovative coffee brewing methods in its ‘Slow’ Coffee Theatre and offer small batch reserve coffees available nowhere else on the continent. It will also premiere Starbucks first ever Clover® brewing system in Europe, as well as feature an in-store bakery for fresh croissants in the morning and fresh cookies in the afternoon.

The entire shop was designed to respect the architecture of the historic bank, but also to treat coffee as a theater. In fact, the store is constructed like a reversed theater; you can see the baristas the moment you enter the door, and as you move through the niches and platforms you never lose sight of them.

With so much locally sourced designers and stories integrated into the store, Starbucks The Bank doesn’t feel like an American coffee shop in Europe. For the Dutch, it feels very close to home.