Made for the Russian market, the campaign - aptly named ‘Play Russian’ –
portrays the harsh Russian winter and celebrates the athletes that are
out moving despite the temperature in a bid to inspire movement in the
streets of Moscow and around the country, building momentum around a
Winter of Sport.
Throughout December and January a series of events centred on running,
football, snowboarding and ice hockey will take place to enable young
Russians to #playrussian. Supporting digital activity will see users
capturing and sharing their sporting moments using the #playrussian
hashtag.
So far they've got a website that hosts all videos and photos of training in the open air that have been posted in social networks with a hashtag #playrussian
To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway stations.
Instead of accepting money as payment, the high-tech ticket machine only accepts exercises. Riders could receive a free ticket by standing in front of the machine's camera, and performing 30 squats or lunges.
This is basically the advertisement of the Russian biggest search engine - yandex.
Or in other words, this is the anti-winter commercial. They (yandex) know that people are tired of winter and want spring to come. They also state (in each video) that "We know what you want the most right now".
I think these are pretty awesome for Russian and for commercial of the digital search engine hah. Oh also, the first 3 are actually the tv commercials,whilst the 4th one has been created specifically for the online audience.
In Project Re: Brief, we’ve re-imagined Coca-Cola's classic 'Hilltop'
commercial for a modern audience, in the digital age. Fulfilling the
promise of the original ad, it allows users to connect with strangers by
sending a Coke around the globe to an unsuspecting recipient, making
the world feel just a little bit smaller.
The ad can be experienced on mobile phone apps in Google’s AdMob
network, across iOS and Android devices. Made possible through AdMob
rich media ads, coupled with custom-designed vending machines, viewers
can truly 'buy the world a Coke', with a few taps on their mobile
phones. A viewer can decide where to send a Coke by selecting one of
many machines located around the world, from New York City, to Cape
Town, to Buenos Aires. They can then add a custom text message to
personalise their Coke delivery.
Google Translate converts these messages on the fly, breaking down the
language barrier across countries. A dynamic video with Google Maps,
Street View, and composite motion graphics shows the Coke's journey from
the viewer's current location to the vending machine across the globe.
Users can wait for confirmation of their Coke’s delivery, or enter an
email address to be notified later. Once the Coke is delivered,
recipients are not only treated to the generosity of a stranger
thousands of miles away, but they can also say 'thanks' by sending a
message of their own back to the user. That message is delivered to the
user’s inbox where they can read the note and view a video clip of the
recipient’s surprised reaction upon getting a free Coke. A gallery
showcases some of our favourite shareable exchanges between people
around the world connecting over a can of Coke.
Today’s technology allows us to make good on a promise Coca-Cola made
over 40 years ago, and lets users 'Buy the World a Coke' from the palm
of their hand.
And now it's time for the Gold. I've guessed another Brazilian winner - The Fake Ad!
The Fake Ad
Brief Explanation
We placed in iPad magazines: an
apparently ordinary ad of a car. When the reader does the regular move
to 'turn' the page, the car follows and crashes. Then the concept is
revealed: 'Unexpected events happen without warning. Make a Bradesco car
insurance plan'.
