Thai Life Insurance Ad About This 'Unsung Hero' Will Make You Cry

Amazing, absolutely amazing!

Thai Life Insurance has worked again with Ogilvy & Mather Bangkok and now tells the story of an unsung hero -- a guy who has a lot of goodness within himself and shares it with people around him. He gives money to begging kids, leaves bananas on the door of the frail neighbor, and even moves a dying plant so it gets some water from an overflowing gutter. And in return, what does it he get?

Dermablend's Camo Confessions

Remember Dermablend's previous campaign - 'Go beyond the cover'?

I really respect this brand - it's hard to compete and be authentic and have a clear brand personality. But I believe that Dermablend's campaigns are different - these are inspiring and empowering. This brand is in a slightly different market and they clearly show the use of corrective cosmetics for people with mild to severe skin conditions. This isn't about vanity; it's about freeing oneself from ridicule and living a normal life.

Interestingly, they also use YouTube stars to appeal to digital market and young consumers. What can I say? well done..

Send Kids a Secret Message That Adults Can't See

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it." The metaphor embodied in the display is apt—the figurative differences in perception between abuser and abused here become literal.

One photo a day in the worst year of my life

I was watching a lot of social campaigns today, so found a lot of really good ones. All from 2013. This is another...astonishingly shockingly good. From Serbia!

If only all social campaigns were that impactful!

Confronted by the alarming statistics that domestic violence in Serbia took 11 lives in only the first two months of 2013, and with last year totalling in 29 deaths of women in a domestic environment, Saatchi & Saatchi Belgrade and Fund B92 have decided to take action, shake the public out of the lethargy and put this issue into the focus of Serbian society. 

The first phase of the campaign against domestic violence was launched on March 18 with a time-lapse viral video that shows a female victim of domestic violence calling for help. The video entitled "One photo a day in the worst year of my life" quickly spread via social networks and instantly received extensive media coverage. In less than a week, the video hit more than 3 million views on YouTube and caused unprecedented buzz, both locally and globally.

At the end of it it says "Help me, I don't know if I will survive until tomorrow." Though all injuries were created with stage makeup, the video shows how quickly violence can escalate in a relationship.

#PubLooShocker

The Department for Transport is using scare tactics to grab the attention of young men in a new anti-drink-driving ad. The campaign is the final one that Leo Burnett London will create for the DfT.

Surprisingly, it was made in the UK.

Because noone is perfect

Devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities.

Makes you think.

The Ad That Kids Can See, But Adults Can’t

The ANAR Foundation in Spain has created an ad designed for children who may be with their aggressor at the time they view it. Any child around the height of four feet, five inches and under are able to see a number connecting to an anonymous child abuse hotline.

The campaign uses a clever trick known as Lenticular Printing. Basically, two photos are laid on top of each other but at different angles. From one angle all you can see is the face of a young boy. The foundation used data to calculate the average height of a ten year old, and from that angle the ad shows a battered and bruised boy.

The ANAR foundation (Aid for Children and Adolescents At Risk) has been helping kids since it’s establishment in 1970. The program utilizes a multitude of outreach programs in Universities and schools to train students, teachers, and parents in case they witness any child abuse or bullying.

Save The Arctic

Save The Arctic is the name of the campaign. Greenpeace wants the Arctic to become a world reserve.

The campaign website is a petition site: “When we reach 1 million signatures we’ll plant your name and a Flag for the Future on the bottom of the ocean at the top of the world.”

How to look your best the morning after

Absolutely amazing!

I was recently thinking about the fact that the click through rates on banners are so low, so why beauty/makeup companies do not consider sponsoring those ladies and people who create and upload videos on YouTube about 'how to...' or 'the make up tutorials'. I thought this is a good opportunity. maybe some companies do that, but I was not sure if they actually, but the idea is still nice.

And today I saw this!

YouTube makeup vlogger Lauren Luke teamed up with BBH London for this shocking PSA disguised as a 'make up tutorial' that helps you camouflage the bruises and injuries from abuse, for charity Refuge.

Luke, who produces videos under her Panacea81 handle, is one of YouTube's more prolific makeup artists, with almost 440,000 subscribers.

BBH: “Lauren’s relationship with her audience is paramount; every content decision and direction she makes is with her subscribers in mind. Her enthusiasm for the cause and participation in shocking her fans is, in short, the kind of unstinting bravery needed to tackle domestic violence as a subject.” 

Below there is the former video that was noticed in Cannes Lions 2012 - the first video with a makeup artist doing cause advertising.

Thai Health Promotion Foundation- Smoking Kid

Ogilvy Asia created ‘Smoking Kid’, an ad for Thai Health Promotion Foundation. In the ad kids ask for a light from an adult smoker, all the smokers share reasons why the kids should not smoke. The kids then ask why they are smoking and hand the smoker a piece of paper which reads, ‘You worry about me, but why not about yourself?’

The ad has gone viral, and the agency says calls to the hotline have increased by 40 per cent in the weeks after the launch of the online ad.

The ad succeeds because viewers are as shocked as the adult smokers at children wanting to light up. But it also works because it inadvertently taps into the country’s recent push to get Thais healthier.