What is the power of football combined with the social media?
The 2012 UEFA Champions League final between Chelsea and Bayern Munich
at the weekend racked up more than 7.5m social interactions including
2.5 million Facebook likes. For more information and better insight look at this post with an infographic.
And finally yesterday was the first day of Euro 2012!
Nike was the first one to create a commercial, but obviously it does not stop there. Let's have a look at the other examples - Adidas, Orange, McDonalds, Kopparberg and Nike Football!
Queen's Diamond Jubilee is a huge opportunity for brands, first of all, to show some appreciation. It is an event that will become a part of the royal history. However, it should not be over commercialised. Brands need to relevant to the event and 'authentic'.
So let's have a look at this particular topic. I actually prepared a draft of one post, but after reading yesterday's news it has been slightly changed - therefore, I start with explaining the reasons why some brands may have forgotten about the Jubilee and then show examples of those, that haven't forgotten.
15 brands will be involved with the event – these are the
right brands, which have a good fit with the event and the Queen with the biggest being Sainsbury's - it is organising the Hyde Park Festival.
Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix
at Cannes for Wieden + Kennedy Amsterdam. (It didn't work out so well
for the players in the spot, though, many of whom failed notably at the
tournament—fueling fears of a "Write the Future" curse.)
Now, Wieden + Kennedy London takes over for Amsterdam with a sequel of
sorts called "My Time Is Now," which is, in its own way, just as epic as
the original.
Nike simply can't do a mediocre soccer commercial. Here, it's made
another instant classic. Let's just hope it doesn't put a hex on the
players this time.
UPDATE: You can have a look at the newest Olympic games adverts like Omega,Panasonic and Eurostar here, BA and Coke here as well as check out the tags to see more.
So we have seen Coca Cola's part of the ‘Move to the Beat’ campaign as well as a new fresh (even viral) ad for P&G and now it is time for some more news regarding Olympic sponsors as well as non sponsors and OOH advertising opportunities.
Non sponsors ramp up
‘Olympic’ drives
Several non-sponsors of London 2012 are stepping up efforts
to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing
blackout period (Non-sponsors have been put of advertising at all during that
12-week period).
Last week, sandwich chain Subway and delivery service FedEx
unveiled campaigns featuring athletes. Just a side note, they are not Olympic
games sponsors, but their competitors- McDonald’s and UPS are.
Subway’s campaign across TV, outdoor, digital and social,
which launched last Wednesday features pole-vaulter Holly Bleasdale and boxer
Anthony Ogogo (these athletes will compete at the Games for Team GB) discuss
their favourite subs and their personal goals. The slogan of the campaign is 'Train hard. Eat fresh'.
The head of marketing for Subway denied that the athletes
activity was ambush marketing, adding that it was a long-term programme and not
timed around the Olympics.
Let's see if there will be more ads from non-sponsors covering athletes or sports!
