According to Dove,
only 4 percent of women around the world consider themselves beautiful,
so the brand, inspired with the remaining 96 percent has made a new
step in the journey of a Real Beauty campaign which definitely scratched the surface a bit more. With the help of an FBI-trained forensic artist Gil Zamora, Dove together with Ogilvy tried
to change the way women perceive their beauty. In Sketches, a deeply
moving video, seven women had to face the difference between the image
they had about themselves and the way others see them. The depth and the
brilliance of the video below unequivocally made my day. We certainly
are more beautiful than we think.
Dove is known as a brand that promotes natural beauty in women with various campaigns such as Thought Before Action.
Also in a world where brands are struggling to be unique and create a real value for consumers, Dove stands out with its' significant brand image. Well done :)
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