‘Fair Go Bro'

Having a famous brother can sometimes be an advantage, but it is not necessarily the case. As a part of a new brand campaign called ‘Fair Go Bro’, created by Euro RSCG and One Green Bean, Virgin Mobile Australia has made an rather unusual move by promoting Doug Pitt, the brother of famous Hollywood actor Brad Pitt, as an actual celebrity.

Set to last until October, the campaign will have three phases, the main pillar of it being a website which has a simple premise – to get Facebook ‘likes’ from consumers, enabling Doug to become more famous. The first step in doing so is a new MTV Cribs-styled video called ‘Meet Doug Pitt, the second most famous Pitt in his family’:

NAB: The Honesty Experiments

Absolutely amazing!

Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects.
The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning the object, stunned shoppers began to see themselves on pop up on posters, tv screens and even on the top of a cake.

This is how the bank decided to showcase the notion of honesty.

This is not the first amazing thing from National bank Australia! Last year they got a Grand Prix in PR in Cannes for the 'Break up' campaign. You can check it below!

Meme Myself and I - meowbook and slating

Cadbury has entered the second phase of the Cadbury Boosted Inspiration Series campaign, which runs in partnership with MTV Australia. This stage includes a three-part documentary series entitled ‘Meme Myself and I.’

Cadbury’s Boosted Inspiration campaign celebrates people who “seek to start stuff” and each video is a demonstration of one such person. The first installment of the fun series called ‘Meowbook’ features Thomas Mai, a man who intends to launch a social networking site for cats.

Build LEGO with Google Chrome

Google Australia have worked with Lego to bring that building experience into the browser, again showing off what Chrome can do.
Using Google Maps and WebGL, Build lets you explore and build a new world of LEGO creations together online. Given there are 8 trillion bricks available, any of your ideas will find a place.

Right now Build is launching first in Australia and New Zealand as it is the 50th anniversary of the LEGO brick coming to Australia. The team hopes to open in other countries soon.

Cannes Film Lions 2012

Grand Prix

Back to the Start

Back to the Start depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. The soundtrack of the short film is Coldplay's haunting classic 'The Scientist' as performed by country music legend Willie Nelson. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Golden Lions

 DIPS DESPERADO 

Cannes Promo and Activation Lions 2012

Some may already have noticed, that I try to post here creative ideas from different countries. So far I have covered Argentina, Australia, Belgium,  Brazil, China, France, Italy, Japan, Lithuania, Netherlands, Sweden.

Cannes Lions is always interesting to follow. Let's take an example of promo and activation Lions winners.

The Gran Prix got USA - American Express - Small business gets an official day (lets have a look at it first)

But the attention I would like to focus on is on the Gold winners, because among them u can see Brazil, Belgium, Italy, Australia, Netherlands (where the focus of this post will be) as well as Tunisia, South Korea, Germany and New Zealand. If you want to see the last 4 countries - go to the Cannes official website to see the examples.



So. Brazil.
Among the gold winners - Sprite Shower and Recipe Receipt campaigns. So interesting that I posted in this blog about the both campaigns :) But in this post I will remind you about them.

Sprite Shower

LYNX Anarchy: The World’s First Invisible Ad

Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses.
People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by our friends at Soap Creative.