The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad
to send different messages to children and adults. Anyone under about
4-foot-3 sees bruising on the child's face in the poster, along with
ANAR's hotline number and copy that reads, "If somebody hurts you, phone
us and we'll help you." People taller than that—i.e., most
parents—simply see the child without the bruise and the line, "Sometimes
child abuse is only visible to the child suffering it." The metaphor
embodied in the display is apt—the figurative differences in perception
between abuser and abused here become literal.
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