One photo a day in the worst year of my life

I was watching a lot of social campaigns today, so found a lot of really good ones. All from 2013. This is another...astonishingly shockingly good. From Serbia!

If only all social campaigns were that impactful!

Confronted by the alarming statistics that domestic violence in Serbia took 11 lives in only the first two months of 2013, and with last year totalling in 29 deaths of women in a domestic environment, Saatchi & Saatchi Belgrade and Fund B92 have decided to take action, shake the public out of the lethargy and put this issue into the focus of Serbian society. 

The first phase of the campaign against domestic violence was launched on March 18 with a time-lapse viral video that shows a female victim of domestic violence calling for help. The video entitled "One photo a day in the worst year of my life" quickly spread via social networks and instantly received extensive media coverage. In less than a week, the video hit more than 3 million views on YouTube and caused unprecedented buzz, both locally and globally.

At the end of it it says "Help me, I don't know if I will survive until tomorrow." Though all injuries were created with stage makeup, the video shows how quickly violence can escalate in a relationship.