Marmite London Christmas Campaign

More and more brands are integrating digital with offline events. Have a look what's Marmite doing :)

Iconic British spread Marmite has launched a pre-Christmas campaign for its Gold version in London encompassing both social media and DOOH channels to give its fans a munite of fame.

As a first stage, Marmite invited all its fans (and even foes) to have some fun with its new app allowing to submit users’ photos which then appear on a large digital screen of the famous Christmas lights on Oxford Street.

In a second phase of Marmite’s photo fun, curious shoppers starting November 26 can pop in at the roadside photo booth equipped at the Selfridges’ bus stop, take pictures of themselves expressing love or hate to the brand, and again, become famous for a moment, having their photo appeared on the digital screen (of course, at night only).

The photo booth will be interactive for 12 days of the 4-week long ad campaign, and when not active will display a humorous gallery of images of all the fans or foes of Marmite that have been submitted via Facebook.

To have your face on Oxford St decorations go here : https://www.facebook.com/Marmite/app_478792335486805

Heineken Facebook campaign

The closer to the end of the 2012 year, the more creative Heineken’s brand communications become. Or in other words, another awesome idea from Heineken.

The brand in collaboration with Tribal DDB Amsterdam has launched a new social media campaign via Facebook app. This new 2-week challenge called “Meet the World in One City” is a part of an on-going global campaign “Open Your World” started back in 2010.

 The point of this challenge is to let two Heineken guys Barnaby Slater (32) and Mick Johan (32) (pictured above) from the UK and the Netherlands, respectively, meet non-Netherlands nationals though an app www.heineken.com/meettheworld. The brand describes it as a “real-life social experiment to see if one can indeed meet the whole world in one city” (as if meeting a person of some particular nationality might have substituted the experience of visiting the country). Starting December 05, 2012 Barnaby and Mick have been racing through the streets of Amsterdam to meet all 194 nationalities.

 Or for more information you can go on Facebook. It's only 22 hours left! :)

Facebook celebrates one billion users

“What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process,” Rebecca Van Dyck, Facebook head of consumer marketing told Ad Age. “We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion—we wanted to express that huge range of connectivity and how we interact with each other.” 

Volvo "You Inside" Facebook Project

Recently Volvo Cars Europe has launched a half research, half fun experience called “You Inside” to study what people usually carry in their cars, thus let consumers themselves inspire Volvo to design better and more personalised vehicles.
To take part in a global Volvo’s study, users should visit the brand’s Facebook page hosted on youinside.volvocars.com, upload images of items they have with them in their car, and share some basic information about their car and their lifestyle. Volvo analyses these objects and information, and users receive personality profiles describing what the inside of their cars has to say about them.

“We are passionate about social media, as it has revolutionized the way we can listen to and have a direct dialogue with our fans. We constantly want to learn more about our customers in order to make better cars – and hopefully this Facebook experiment will inspire new Volvo innovations,” says Jesper Andreasson, Senior Manager Social Media at Volvo Cars. “This Facebook application exemplifies how consumers insights and customer involvement is at the heart of our brand.”

London Fashion Week News - Topshop and Facebook

Topshop, in partnership with Facebook, is using social media to enhance the runway experience for customers and collect data that can help the retail chain make better decisions about its business strategy.

For the first time, via Topshop.com, customers will be able to customize Topshop Unique designs as models strut down the runway by viewing the items in different colors. If they like what they see, viewers can buy Topshop Unique looks directly off the runway while watching the real-time catwalk video. Customers who choose to order items from the catwalk during the show can expect delivery of their items months ahead of industry lead times.

Update: TopShop says over 2 million people tuned in from over 100 countries, across multiple platforms and devices to watch the fashion show.

First Real Time Facebook Cover

I've posted recently pretty cool stuff that Johnnie Walker (brand) did with the Facebook Cover
 but this is just twice as cool!

A digital agency based in Bratislava, Slovakia, called Zaraguza Digital has been experimenting with its Facebook cover photo feature and a webcam.

After a few tweaks its regular Facebook homepage image has became a real-time Facebook cover displaying what is happening in its offices moment by moment.


A nice idea sure we will see a few more of these as brands look to make their pages more attractive and sticky to fans.

The agency has created a YouTube video running through the experiment, which has already created a splash for the Eastern European agency.

Johnnie Walker Facebook Cover

The famous whiskey brand Johnnie Walker has launched a new application on its official Facebook page that changes the cover image every time the page is refreshed – a world’s first feature that keeps the spirit of the legendary motto “Keep Walking” alive through the use of social media. The constantly-changing covers feature four Instagram-based photos taken by three of world’s foremost Instagrammers, which the brand has commissioned to take over the Johnnie Walker instagram feed over the course of next four weeks. Staying true to its philosophy, the brand will take the Instagrammers on a four different inspirational brand related journeys, shedding more light into the world of Johnnie Walker.

The three lucky Instagrammers are Chris Ozer (@chrisozer), Phil Gonzalez (@philgonzalez) and Athipan Wongsuebyut (@awnoom), each one of them having a special assignment from taking photos of the Johnnie Walker distillery to being given an exclusive access to the world of F1 through the brand’s sponsorship of the Vodafone McLaren Mercedes team.