By now you know the strategy: Nearly $4 million is a lot of dough for a
30-second Super Bowl ad, so marketers taking the plunge are under more
pressure than ever to make it count. That now generally means releasing
the ad, and teasers, on the web early and unleashing huge PR and social
media campaigns to gather up as many impressions as possible before and
after the actual game.
Mercedes-Benz - Kate Upton teaser
Volkswagen - Sunny Side
With its The Force advert from two years ago regarded by many as one of
the best Super Bowl adverts of all time, Volkswagen is looking to hit
similar heights with its latest effort. The advert is made up of a
series of YouTube video meltdowns from a women weeping over cats in her
Eharmony video bio to a man having an Original Video Game Freak Out’ and
smashing his Xbox.
This time they move to Italy, Naples to be precise, where an ordinary delivery truck transforms into a happiness table in
a small square. This happiness table is run by famous chef Simone
Rugiati who is asking people to eat together more often, as families are
doing it less and less due to the fast tempo the modern world has.
I just hope that this time this 'happines' table is not fake as well and all these people were not just hired for an awesome video. I hope they really did it. But after London fake machines I imagine that this is fake as well. But the video and the concept are awesome :) Enjoy!
Coca-Cola launched a new app on Facebook
for this occasion where you can invite your friends to come over for a
meal with three different foodie ambassadors to choose from to deliver
your invitation. Moreover, you can find great recipes, and read amazing
facts on the benefits of sharing mealtimes.
The Facebook page now has 50,089,262 likes and Coca-Cola is trying to find “simple ways to make the world a happier place” in a quest.
Using an app on Coca-Cola’s Facebook Page,
fans can support the idea of spreading happiness. Registered fans will
participate in the initiative by influencing the ideas submitted.
Coca-Cola will enable people to become more socially active and
collaborate to develop ideas that help spread happiness around the
world.
The long-term project will finish in 2013 with the embodiment of the
ideas and could result in a a social application or something else that
can motivate Facebook community to spread happiness around the world.
Haha obviously after my first discovery that Coca Cola's vending machines are fake I finally decided to 'Like' Coke's Fb page and let's see what happens next! If by any chance I will be participating in the any further events I will obviously post everything here. So let the discovery start ;)
