Monday, 28 May 2012

David Beckham plays Beethoven’s “Ode to Joy” or David Beckham brand advertising

David Beckham plays Beethoven’s “Ode to Joy” in this new video from Cheil USA for Samsung Galaxy.

As I have already said earlier some brand companies do like to use celebrities, especially athletes, to promote their brand and increase brand identity? Well... and now just consider for a second a brand of David Beckham. He appears in many different commercials, and obviously, most of the money he makes is already not from the football. But the brand of Beckham is getting tired and overused - he advertised Pepsi, Adidas, Burger King, Vodafone Japan, fashion, Gillette and now what - a 'brand ambassador' for technology ads as well? At some point there should be a moment to stop. Can you use any other athlete, please?

Oh and btw you can see some of the ads with David Beckham in this post below. Enjoy!





Burger King

Vodafone Japan

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