Monday, 25 June 2012

EasyJet looks to exploit England’s Euro exit

EasyJet is looking to capitalise on England’s disappointing exit from Euro 2012 with a campaign offering cheap flights to Europe in a bid to cheer up football fans.
The campaign, created by VCCP, pictures a devastated England fan with his head in his hands. It states: “Tears dry faster in the sun. Make England’s exit easier to deal with.”
The tactical press ad is part of easyJet’s ongoing “Where are you going?” campaign. It is offering flights to Majorca, Malaga and Alicante for £50.99.
The press campaign is running in today’s (25 June) papers. England crashed out of the European football tournament last night (24 June).

Absolutely amazing! Its really nice how brands can easily take over new trends and news. Well done!

1 comment:

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