Friday, 18 May 2012

Nike 'My Time Is Now' for Euro 2012

Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix at Cannes for Wieden + Kennedy Amsterdam. (It didn't work out so well for the players in the spot, though, many of whom failed notably at the tournament—fueling fears of a "Write the Future" curse.) Now, Wieden + Kennedy London takes over for Amsterdam with a sequel of sorts called "My Time Is Now," which is, in its own way, just as epic as the original.

Nike simply can't do a mediocre soccer commercial. Here, it's made another instant classic. Let's just hope it doesn't put a hex on the players this time.

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