Sunday, 3 March 2013

Audrey Hepburn and the Galaxy chocolate

Well, this is simply incredible.  Galaxy Chocolate, a Mars Chocolate brand, teamed up with production company Framestore and ad agency AMV BBDO to recreate Audrey Hepburn and cast her in their newest commercial, entitled “Choose Silk Chauffeur.

As wondrous as this ad may be, ethical questions are sure to arise.  As The Independent mentions, “who owns dead people?” The personal brands are obviously still available for usage, but the public opinion can definitely sway one way or the other. On the one hand, commercials such as these can be described as tributes to great characters of our time, as long as they are portrayed positively. Contrarily, viewers may also be inclined to disagree with the employment of those who are no longer with us and whose families suffer from such losses.

No comments:

Post a Comment