Saturday, 20 April 2013

Evian - new babies campaign

Evian is bringing back the dancing tots. "Baby & Me," a new film from the brand, created by BETC Paris, starts with an adult catching his reflection in a bus window and seeing a baby version of himself looking back at him.

Babies, have of course, been the cornerstone of Evian creative since 1998, when the brand launched "Waterbabies." 2008's "Roller Babies," remains, according to Guinness, the most viewed ad video ever. 

Besides the film, the campaign will include an outdoor campaign that will bring the baby-and-adult mirrored-dancing concept to life on digital posters. (Look for cameos by tennis champion Maria Sharapova and the golfer Melissa Reid.) There will also be an app that allows you to "babify" yourself thanks to facial recognition software.

Another brand with a outstanding brand image.

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