Friday, 29 June 2012

Thai Health Promotion Foundation- Smoking Kid

Ogilvy Asia created ‘Smoking Kid’, an ad for Thai Health Promotion Foundation. In the ad kids ask for a light from an adult smoker, all the smokers share reasons why the kids should not smoke. The kids then ask why they are smoking and hand the smoker a piece of paper which reads, ‘You worry about me, but why not about yourself?’

The ad has gone viral, and the agency says calls to the hotline have increased by 40 per cent in the weeks after the launch of the online ad.

The ad succeeds because viewers are as shocked as the adult smokers at children wanting to light up. But it also works because it inadvertently taps into the country’s recent push to get Thais healthier.

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