Meme Myself and I - meowbook and slating

Cadbury has entered the second phase of the Cadbury Boosted Inspiration Series campaign, which runs in partnership with MTV Australia. This stage includes a three-part documentary series entitled ‘Meme Myself and I.’

Cadbury’s Boosted Inspiration campaign celebrates people who “seek to start stuff” and each video is a demonstration of one such person. The first installment of the fun series called ‘Meowbook’ features Thomas Mai, a man who intends to launch a social networking site for cats.

The second video - Slating - where social commentary on the mundane becomes art.