People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by our friends at Soap Creative.
Thursday 10 May 2012
LYNX Anarchy: The World’s First Invisible Ad
Lynx produce some seriously innovative digital work the world over
(AXE in other countries) and probably none more so than this campaign
that’s just launched in Australia, with the world’s first invisible ad
installation using special LCD screens that can only been seen with
polarised lenses.
People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by our friends at Soap Creative.
People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by our friends at Soap Creative.
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