Sunday, 1 July 2012

NAB: The Honesty Experiments

Absolutely amazing!

Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects.
The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning the object, stunned shoppers began to see themselves on pop up on posters, tv screens and even on the top of a cake.

This is how the bank decided to showcase the notion of honesty.

This is not the first amazing thing from National bank Australia! Last year they got a Grand Prix in PR in Cannes for the 'Break up' campaign. You can check it below!

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