Starbucks Coffee have recently been opening special concept stores in various cities around the world. This week, their latest concept store known as “The Bank” is open from TODAY in Amsterdam.
Considering its well-earned progressive reputation, Amsterdam might be the perfect spot for trying out new things. Starbucks The Bank will function as a testing centre for innovative coffee brewing methods in its ‘Slow’ Coffee Theatre and offer small batch reserve coffees available nowhere else on the continent. It will also premiere Starbucks first ever Clover® brewing system in Europe, as well as feature an in-store bakery for fresh croissants in the morning and fresh cookies in the afternoon.
The entire shop was designed to respect the architecture of the historic bank, but also to treat coffee as a theater. In fact, the store is constructed like a reversed theater; you can see the baristas the moment you enter the door, and as you move through the niches and platforms you never lose sight of them.
With so much locally sourced designers and stories integrated into the store, Starbucks The Bank doesn’t feel like an American coffee shop in Europe. For the Dutch, it feels very close to home.
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