Monday, 26 March 2012

KLM magic

This post described a Netherlands airline company and how it uses magic as a PR campaign and later, the interesting use of social media - foursquare campaign! Just want these two examples to store here, as in my opinion they are reaaally good :)

Some of you have no doubt seen this video already, but for those of you who haven't, here is magician Ramana showcasing the comfort of KLM's the premium economy product at Manchester airport T2.

and the other example....

Netherlands-based airline KLM surprised certain lucky Foursquare users with a ‘random act of kindnesses’. Passengers who have shared their flight information on Foursquare have been met at the gate with a glass of champagne and a warm personal welcome. Others have gotten free upgrades to first class or gifts like books, wristwatches, or luggage tags.  Oh yeah, forgot to tell - it was in December 2010. Nice, right?
 KLM has taken social network at all new level where you remove information about your customer and give do something unique for them. You are hitting them when they are really bored and giving them something which is not general.

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