Wednesday, 28 March 2012

Brand Wars - Coca Cola vs Pepsi

Respectively introduced in the year 1886 and 1903, both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads, trying to stay on top of each other.

 TV Commercials

The following video is the most famous and old one. Classic!

There are some other old and pretty new commercials, that are not so 'famous' therefore if you want to watch them go here and here.
But the battle does not just simply stop here.

Once Pepsi teased the famous Coca Cola "Mean Joe Greene" commercial. Firstly watch Coca Cola's and then Pepsi's not Beckham's day.

Also in 1995 Pepsi had a commercial about Pepsi and Coca Cola employees firstly becoming friends but then having a fight, because they could not share a can of Pepsi.
In Summer 2010 Pepsi re-created the commercial.
In autumn 2010 Pepsi released another commercial.
However, it seems like it is only very important for Pepsi, as it is only updating recently the battle commercials....Coca Cola seems happy with its 'Happiness' campaign!

There were created some print adverts as well.

So, who do you think is winning?

Finally, this is not the only one brand war. Look at this commercial created by Adidas :) In the nearest future I will post another post related to same topic.

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