Coca Cola's new “Share Happiness”

The Facebook page now has 50,089,262 likes and Coca-Cola is trying to find “simple ways to make the world a happier place” in a quest.

Using an app on Coca-Cola’s Facebook Page, fans can support the idea of spreading happiness. Registered fans will participate in the initiative by influencing the ideas submitted. Coca-Cola will enable people to become more socially active and collaborate to develop ideas that help spread happiness around the world.

The long-term project will finish in 2013 with the embodiment of the ideas and could result in a a social application or something else that can motivate Facebook community to spread happiness around the world.

Haha obviously after my first discovery that Coca Cola's vending machines are fake I finally decided to 'Like' Coke's Fb page and let's see what happens next! If by any chance I will be participating in the any further events I will obviously post everything here. So let the discovery start ;)

“Coca-Cola understands the value of communicating directly with its most ardent supporters in an authentic way that helps make the world more open and connected,” said Sheryl Sandberg, chief operating officer, Facebook. “This new program is the next step in fan culture and we are glad to support Coca-Cola in this effort.” 

In the next few weeks, Coca-Cola will announce further details about the selection of participants, timelines and concepts of the project.