Go Beyond the Cover

In this dramatic demonstration of the ability of makeup to transform a person’s appearance, the model in this video reveals a most unexpected secret under layers of professionally applied makeup. He is in fact heavily tattooed model and performer Rick Genest (aka Zombie Boy). The video is a viral ad for Dermablend makeup, whose lineup includes a “Leg and Body Tattoo Primer.” To see the day-long process of transforming Zombie Boy, see the making-of video.

An amazing, a bit scary campaign - and viral again!

Now look at the 'Behind the scenes' video.

And yes, this person is real. The 'Zombie boy' is really popular withing the fashion industry.