Sprite - Camo - Stand out

Sprite launched a new global global campaign called “Camo”, inviting people to express themselves. The campaign will be conducted through two spots (60 and 30 second versions), which will be aired on TV channels around the world, and shared on social networks as well.

The spot, signed by BBH’s (Bartle Bogle Hegarty) New York and Shangai offices, was shot in Prague, Czech Republic. At the beginning, empty streets of Prague are shown, when slowly people camouflaged in a way to blend in with the urban environment perfectly start to emerge. What happens next, I’ll leave for you to see in the video:

It is an“insightful invitation to teens all over the world to feel comfortable about being themselves.”
Look at the video - behind the stages.