Saturday, 26 May 2012

Swarovski ‘Be Amazing’ Campaign Goes Virtual

Summer has definitely arrived and it’s luxurious like never before according to the latest Swarovski eyewear. Promoting their new fashion achievement the brand has decided to go social with AR App as part of the Be Amazing campaign. It’s certainly something not seen often, which I can’t say for the campaign name. Using this amazing app you have a chance to win one of the 15 sunglasses from the accessories collection and your only task is to submit you video to the Swarovski YouTube channel. Check the Facebook app as well.

Watching this promotional video you can find out all information about AR App and how to use it. There’s a bunch of tricks how you have to accord your 15 second video but it’s pretty much easy. You just have to have fun wearing Swarovski virtual sunglasses and enjoy in a sparkling rain of crystals. I think that the app’s visual graphic is a bit problematic but the idea is still original.

As the part of this sparkling global campaign Swarovski has even launched a dedicated web site where all the girls can find other useful information.

I love the idea... just reminds me of my favourite initial video idea from the Peugeot 208 campaign! I told about it to the whole my family, so seriously... everyone tried it out!

Peugeot has launched “Let Your Body Drive”, an international digital advertising campaign for the Peugeot 208. The campaign was launched with a physical unveiling of the car in which site visitors use their bodies as the key to reveal the car. Visitors to fly through the city to a special warehouse, activate their web cam and move their body in a variety of different shapes to see exclusives images of the car.
 Check out the website to do the same!

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