Monday, 19 March 2012

Guardian open journalism

The idea
They could not do a current affair story, because they are too time sensitive, but fiction seemed a safe area to play around. And fairytales are probably the most universal stories, as everyone reads them in their youth. Then it just became a matter of picking the best fairytale to take apart.They even had the story of whether Cinderella would be able to live up to her role as  a princess because of her working-class background. But in the end, the pigs won....

Moreover, borrowing from film trailers seems to be an interesting way of telling the story. The job was to make sure every  headline served the narrative and every tweet helped to illustrate how the conversation about the pigs was growing and changing. As sound and music play integral roles in the film, it was important that we got the balance between the two right.

Made by BBH and PHD media, post production by The Mill.

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