Tuesday, 13 March 2012

Google Project Re: Brief

Project Re: Brief,” the effort tracks down some of the original Mad Men (and one Mad Woman) to re-imagine their classic ads for a modern audience. The first four participants: Harvey Gabor, art director behind Coca-Cola’s classic 1971 “Hilltop” ad; Amil Gargano, art director for Volvo’s 1962 “Drive it Like You Hate It,” campaign; Howie Cohen and Bob Pasqualina, copywriter and art director, respectively, behind Alka-Seltzer’s 1972 “I Can’t Believe I Ate the Whole Thing” ad; and Paula Green, copywriter for Avis’s 1962 “We Try Harder” campaign.

You must have got curious (at least I did) about seeing the final result of this story. The bad news is that the final documentary is not ready yet. The good news is that we already have the videos and pages of the Coca-Cola and Volvo experiences online.

That's absolutely brilliant! I've just sent my Coke from Lancaster, UK to Buenos Aires, Argentina! Go on the links and play as well! It is Brilliant! Google proved to be brilliant one more time! I really loved its 'Life In a Day' project (Life In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by you. On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.) , but this project... its just...just a nice way how Google gets into different partnerships! ENJOY :)

And the final video!

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