Wednesday, 19 September 2012

Volvo "You Inside" Facebook Project

Recently Volvo Cars Europe has launched a half research, half fun experience called “You Inside” to study what people usually carry in their cars, thus let consumers themselves inspire Volvo to design better and more personalised vehicles.
To take part in a global Volvo’s study, users should visit the brand’s Facebook page hosted on, upload images of items they have with them in their car, and share some basic information about their car and their lifestyle. Volvo analyses these objects and information, and users receive personality profiles describing what the inside of their cars has to say about them.

“We are passionate about social media, as it has revolutionized the way we can listen to and have a direct dialogue with our fans. We constantly want to learn more about our customers in order to make better cars – and hopefully this Facebook experiment will inspire new Volvo innovations,” says Jesper Andreasson, Senior Manager Social Media at Volvo Cars. “This Facebook application exemplifies how consumers insights and customer involvement is at the heart of our brand.”

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