Sunday, 11 August 2013

The Stolen Phone Tour of Shanghai

In cooperation with BBDO Shanghai, TimeOut made a city tour iPhone app. There is nothing really creative about that; However, in order to raise tourism opportunities and awareness, folks at TimeOut decided to leave a phone on the street for the locals to pick up and then guide them through the city.

The best way to feel a particular city’s culture, cuisine, nightlife and style is to know or befriend locals that know the truly best places; After visitors pick up the phone, they get to experience just that – it takes them all over the city, including cool places to eat and drink, and places representing a mix of old and new in Shanghai. Check it out, below:


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