Friday, 20 April 2012


IKEA has announced the launch of the IKEA TV—a LED TV integrated into furniture. Named Uppleva, what means experience in Swedish, the device consists of a TV screen, a sound system with bass speakers, an internet connection and CD, DVD and Blu-ray players made by Chinese manufacturer TCL.

Uppleva was designed to solve the problem of dozens of cables too—now they are hidden within the furniture. Users can operate the TV using a single remote, which signals can come through the specially created furniture. The TV screens are available in four different sizes, from 24 inches to 46 inches, and in tree colors: gray, black and blue. Users can also plug in their mp3 music players. The speakers are wireless and can be placed to any part of the room.

Priced at about 6,500 Swedish kronor ($955), Uppleva will hit the IKEA stores in Sweden, France, Poland, Germany and Italy in June, and later roll out on a few more markets. By the first half of 2013 it will be available worldwide.

Before designing the TV, IKEA has made a research to study the market demand for it. According to the poll conducted by YouGov, three out of four people prefer less visible cables in their living rooms and 50 percent wanted to reduce the amount of electronics devices in their houses, reports Associated Press.

“We’ve realized that people are watching more TV and are using electronics in their living rooms more and more,” IKEA spokeswoman Ylva Magnusson said. “We came up with this because we found that people want to get rid of the cables and they don’t want those mountains of remote controls either.”

Once again...IKEA found another creative and interesting solution!

No comments:

Post a Comment