Sunday, 25 March 2012

Stella Artois - 60s aesthetic

Stella Artois is the biggest alcohol brand in the UK and, through its defining 60s aesthetic, proves that big can be beautiful.

Its advertising projects the personality of a cool sophisticate with a wry sense of humour, and it is one that has proved irresistible to its audience. And the brand has sustained this personality across several products. For example, the Anheuser-Busch Inbev-owned beer brand launched into the fast-growing cider market in 2011. Stella Artois Cidre was so successful that the company actually ran out of apples.

Stella’s "she is a thing of beauty" campaign, first launched in 2010, came into its own in 2011. The gorgeous TV and cinema spots led to advances in the Stella aesthetic. The work is testament to the creative chemistry between Stella and its agency, Mother.

Have a look at the amazzziiiiingly brilliant tv commercials!

In February 2012 it was announced that Stella Artois shifts 60s to brewing heritage... However, have a look at the most recent commercial - it is still about 60s and pretty women! Love it!

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