Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it's both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image.
Ahhh I just love the idea! It is sooooo smart and fascinating! If I ever go to Japan, I think I would use it!
No comments:
Post a Comment