I really respect this brand - it's hard to compete and be authentic and have a clear brand personality. But I believe that Dermablend's campaigns are different - these are inspiring and empowering. This brand is in a slightly different market and they clearly show the use of corrective cosmetics for people with mild to severe skin conditions. This isn't about vanity; it's about freeing oneself from ridicule and living a normal life.
Interestingly, they also use YouTube stars to appeal to digital market and young consumers. What can I say? well done..
It's not just Coca Cola that can create amazing live events and stunts. Looks like Pepsi is joining them and can continue their rivalry on the same level.
Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop.
A
stop on New Oxford Street was rigged with hidden digital technology
that tricks unsuspecting passengers into thinking they are steps away
from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.
Everyone hates ads on YouTube. Most of people skips them (not everyone, by the way ;)), but everyone hates them because they disturb them from watching videos people want to watch.
So...The Burger King marketing team also knows this. But marketers always
want to have their cake and eat it, too. So New Zealand agency Colenso
BBDO created dozens of variations on a pre-roll ad featuring a couple of
bros making fun of pre-roll ads.
Each spot is themed to match the video that viewers are attempting to
watch, and the actors groan in sympathy about having to endure yet
another pre-roll ad. So, they consist, more or less, of a couple of guys
saying "Oh, sorry guy, were you trying to watch that? Burgers!"
The case study video fulfills its reason for being by exaggerating the
effects of the campaign, saying the ads turned "the worst thing on the
internet" into "lolz." Credit to BK and the Auckland agency for making
the best of a bad thing. It's clever, and viewers will probably find it
worthy of a chuckle the first time around. That said, acknowledging
you're an interloper doesn't really excuse it.
The original video is here, but stupid Google doesnt let me choose it here..
It's a smart, interesting, funny and most importantly...clear brand recognition campaign. Well done NZ!
Obviously we have been all fooled, but it perfectly shows the power of YouTube and the viral content.
The video wasn’t sent to any news outlets, it wasn’t posted about on a
popular YouTube channel, it wasn’t tweeted about from any of their
accounts, it was simply posted to YouTube with a catchy title. And in less than a week it achieved about 10 million views.
Here's the video of how people been fooled (well done Jimmy Kimmel!)
For years now under “Real Beauty” campaign, Dove is trying to break down a wall of imposed stereotypes built around this term
by celebrating ‘the forbidden’ – curves and wrinkles. This time,
instead of attempting to change the course of industry or values
incorporated in our conscience as desirable, they decided to focus on
those who actually have a huge influence on our perception of beauty –
art directors, graphic designers and photo retouchers. Under the slogan “Thought Before Action”, the skin care company, with the little help of OgilvyOne, created a fake Photoshop action called ‘Beautify’
which, when used, reverts the photo to its original state by annulling
all body enhancements. Every use of this action was followed by strong
statement: “Don’t manipulate our perceptions of real beauty”.
It’s almost a Murphy’s law I would say: you never have a condom when you
really need one… Well, this is the insight that inspired Durex and
Buzzman Middle East to come up with a pretty useful condoms delivery
service that promises to deliver the product, every day from 4 pm to 4
am, within an hour from the moment the “order” is placed.
The campaign, or maybe I should say the branded service, has launched
last month in Dubai and it has proved quite successful, to the point
that Durex has now launched a Facebook competition to decide in which
other city they will activate the service next. To cast your vote, check
out the Facebook page here, and make sure to watch the video that promotes the project. It’s quite amusing and nicely filmed.
Occupy to get attention, occupy to claim your rights. Sometimes, not
always, this is a strategy that pays back… At least it did in this case
in Portugal, where TBWA staged an occupation of the IKEA’s store in
Lisbon to spread the news of its newly launched online store also
serving the island of Madeira.
The case study is pretty fun to watch, and it works pretty nicely both
to tell the story of what happened as well as to get cool buzz around
the Swedish brand that, once again, proved to be really good in both
ambient and digital marketing.
Some nice articles I've recently read and decided to share them,as I think I might refer to these articles at any point this year or so, because these are so...good! Oh and also, I've decided that my blog is a good location for storing these things, since I've bookmarked them I've decided I should better store them here as well.
"8 Changes to Google AdWords in 2012 You Shouldn’t Miss"a really good article about new AdWords features - what they are,how they look like and what they [features] are for with screenshots and videos as well as explanations how to do it.
"The future of mobile in 2013" 2012 was supposed to be the year of the mobile; yes, it was;however, it's not the year, since 2013 will continue to be the year of mobile. This link is a good article of the overview of 2013 for mobile stuff.
Being the smart folk they are, Microsoft decided to use this as leverage, turning it into a part of the brand image.
Why deny it when you can flaunt it and make people laugh, showing
consumers that stubbornly holding on to beliefs about changing
technology is as ridiculous as denying its flaws once was (parents seem
to have a particular role in this denial)? By doing this, the overall
coolness factor is definitely brought up a notch. Not only is the new
browser fast and easy to use, but it was once the program you
uninstalled first after setting up a new OS and now it’s the browser
that can challenges Firefox and Chrome, not only in function but also in
design.
The video is awesome,but I still prefer Firefox and Chrome :)
The closer to the end of the 2012 year, the more creative Heineken’s brand communications become. Or in other words, another awesome idea from Heineken.
The brand in collaboration with Tribal DDB Amsterdam has launched a new social media campaign via Facebook app. This new 2-week challenge called “Meet the World in One City” is a part of an on-going global campaign “Open Your World” started back in 2010.
The point of this challenge is to let two Heineken guys Barnaby Slater
(32) and Mick Johan (32) (pictured above) from the UK and the
Netherlands, respectively, meet non-Netherlands nationals though an app www.heineken.com/meettheworld. The brand describes it as a “real-life social experiment to see if one can indeed meet the whole world in one city”
(as if meeting a person of some particular nationality might have
substituted the experience of visiting the country). Starting December
05, 2012 Barnaby and Mick have been racing through the streets of
Amsterdam to meet all 194 nationalities.
Or for more information you can go on Facebook. It's only 22 hours left! :)
Skittles is famous for their explicit and sensational ads, and a lot
attacks on that account, but it definitely didn’t decrease their sales. “Create the rainbow”
is a project where every one of us has a chance to create a Skittles
holiday commercial. It is a video-based website where you can choose
backgrounds, characters and a Skittles miracle. Then you again choose
between 25 dialogs and 10 actions, and after all of that you can
personalize your artwork with your name. This hi-tech project has a lot
of possibilities so you don’t have to worry that your masterpiece is
going to be the same as someone else’s.
Basically,it's really fun, you feel like you are actually contributing to the brand idea or smth similar. Shame, the best commercial competition is running only in the US.
But this is what I've done just now haha
Ben & Jerry’s is thanking its Instagram followers around the world by turning some of their photos into ads that will appear in local media in the fans’ own neighborhoods.
The brand -- which currently has nearly 124,000 Instagram followers who “like” its photos nearly 5,000 times per day -- is encouraging them to submit photos that “best capture the euphoric feeling that comes with eating Ben & Jerry’s,” and tag them with #captureeuphoria.
Between November and January, Ben & Jerry’s will select about 20 of the photos, and its ad agency, Silver + Partners, will turn them into “thank-you” ads. Each ad will appear in media in the photographer-fan’s area (such as a local newspaper or magazine, a bus shelter or a billboard).
The program is running in a number of the 26 countries in which Ben & Jerry’s is sold.
In addition, all of the tagged photos will appear in a photo gallery on the “Capture Euphoria” promotion’s site.
Sony Mobile Communications has entered the second stage
of its ‘Made of Imagination’ campaign, promoting Xperia smartphones and
its entertainment features.
The campaign encompasses TV, print, digital, out-of-home and retail
was launched in the UK and expands to other markets over the coming
months.
It includes two dynamic and youth-oriented TV adverts. The first one
kicks off on September 7 demonstrating how users can transfer music
playing on an Xperia smartphone to a speaker with a single touch. The
second ad planned to air starting early October shows how simple the
process of capturing and sharing images on Xperia is. The ads feature a
soundtrack by British group, Crystal Fighters.
The campaign will also be supported on Twitter with the so called
Tweetsinger at hashtag #tweetsinger, which will turn people’s tweets
into songs starting September 10.
Sony Mobile was also showcasing its new range of Xperia smartphones
with One-touch function, Xperia T and Xperia V at the consumer
technology trade show IFA in Berlin. The first Xperia series was launched in spring 2012.
Other marketing/advertising news from Old Spice! :)
This commercial based on a documentary based on fictional events is
sure to inspire you that smelling like a professional winner is super
rewarding.
A classic from Old Spice with their sense of humor makes you laugh hard at the very end. This one is a part of Old Spice’s “Believe in your smellf” series.
If content is king, then there’s a new Clown Prince: The Old Spice man: In a new interactive video,
staring the well-muscled advertising icon, you can play music with
pectorals, abs and biceps in what the torrent of commenters is already
calling a fairly amazing new level of shareable Internet fun.
You simply watch the pre-recorded demo (Flash only), hit the record
button that shows up at its conclusion (lower left), use your keyboard
to record your own version, then save and share it.
The Facebook page now has 50,089,262 likes and Coca-Cola is trying to find “simple ways to make the world a happier place” in a quest.
Using an app on Coca-Cola’s Facebook Page,
fans can support the idea of spreading happiness. Registered fans will
participate in the initiative by influencing the ideas submitted.
Coca-Cola will enable people to become more socially active and
collaborate to develop ideas that help spread happiness around the
world.
The long-term project will finish in 2013 with the embodiment of the
ideas and could result in a a social application or something else that
can motivate Facebook community to spread happiness around the world.
Haha obviously after my first discovery that Coca Cola's vending machines are fake I finally decided to 'Like' Coke's Fb page and let's see what happens next! If by any chance I will be participating in the any further events I will obviously post everything here. So let the discovery start ;)
