LYNX Anarchy: The World’s First Invisible Ad

Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses.
People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by our friends at Soap Creative.

Axe angels and new generation boyfriends

Axe, or Lynx (as it is called in some countries) has quite interesting advertising campaigns all created by BBH London and followed by other agencies (here I show only examples of BBH Londonand other agencies' work by Netherlands and France).

I will start with Axe Angels.
Unilever presented Lynx Excite and Axe Excite as the nadir of angels in “Angels Will Fall”, a television, ambient and interactive advertising campaign. Firstly it was a TV ad, but then....

The Fallen Angel Facebook game invited players to answer questions about Facebook friends in a bid for a chance to party in real life with English model Kelly Brook.