Showing posts with label UEFA European Football Championship. Show all posts
Showing posts with label UEFA European Football Championship. Show all posts
Wednesday, 29 May 2013
Monday, 25 June 2012
EasyJet looks to exploit England’s Euro exit
EasyJet is looking to capitalise on England’s disappointing exit from
Euro 2012 with a campaign offering cheap flights to Europe in a bid to
cheer up football fans.
The campaign, created by VCCP, pictures a devastated England fan with his head in his hands. It states: “Tears dry faster in the sun. Make England’s exit easier to deal with.”
The tactical press ad is part of easyJet’s ongoing “Where are you going?” campaign. It is offering flights to Majorca, Malaga and Alicante for £50.99.
The press campaign is running in today’s (25 June) papers. England crashed out of the European football tournament last night (24 June).
Absolutely amazing! Its really nice how brands can easily take over new trends and news. Well done!
The tactical press ad is part of easyJet’s ongoing “Where are you going?” campaign. It is offering flights to Majorca, Malaga and Alicante for £50.99.
The press campaign is running in today’s (25 June) papers. England crashed out of the European football tournament last night (24 June).
Absolutely amazing! Its really nice how brands can easily take over new trends and news. Well done!
Saturday, 9 June 2012
Advertising and the Euro 2012
What is the power of football combined with the social media?
The 2012 UEFA Champions League final between Chelsea and Bayern Munich at the weekend racked up more than 7.5m social interactions including 2.5 million Facebook likes. For more information and better insight look at this post with an infographic.
And finally yesterday was the first day of Euro 2012!
Nike was the first one to create a commercial, but obviously it does not stop there. Let's have a look at the other examples - Adidas, Orange, McDonalds, Kopparberg and Nike Football!
The 2012 UEFA Champions League final between Chelsea and Bayern Munich at the weekend racked up more than 7.5m social interactions including 2.5 million Facebook likes. For more information and better insight look at this post with an infographic.
And finally yesterday was the first day of Euro 2012!
Nike was the first one to create a commercial, but obviously it does not stop there. Let's have a look at the other examples - Adidas, Orange, McDonalds, Kopparberg and Nike Football!
Friday, 18 May 2012
Nike 'My Time Is Now' for Euro 2012
Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix
at Cannes for Wieden + Kennedy Amsterdam. (It didn't work out so well
for the players in the spot, though, many of whom failed notably at the
tournament—fueling fears of a "Write the Future" curse.)
Now, Wieden + Kennedy London takes over for Amsterdam with a sequel of
sorts called "My Time Is Now," which is, in its own way, just as epic as
the original.
Nike simply can't do a mediocre soccer commercial. Here, it's made another instant classic. Let's just hope it doesn't put a hex on the players this time.
Nike simply can't do a mediocre soccer commercial. Here, it's made another instant classic. Let's just hope it doesn't put a hex on the players this time.
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